一位 St Ives 业主， 要把 $3.69m 的房子交给谁重建？A St Ives owner with a $3.69m home is choosing who will rebuild it.
他不会先打电话，而是先上网查。这份方案以套餐 02 为基础，加上 Meta 投流和 SEO 搭建修复，让他在网上查到的每一处，都是选 Innomax 的理由。They won't call first. They'll look you up online. This plan starts with Package 02 and adds Meta ads plus SEO set-up and fixes, so everything they find gives them a reason to choose Innomax.
2 天内签约，GEO 搭建费 $2,500 全免Sign within 2 days: the $2,500 GEO set-up fee is waived报价有效期还剩Offer ends in2 天至 2026 年 10 月 29 日 23:59（悉尼时间）Until 11:59 pm, 29 October 2026 (Sydney time)
$3.69m：St Ives 五房独立屋近 12 个月中位价（Domain，77 套成交）。$3.69m: median price of a five-bedroom house in St Ives over the past 12 months (Domain, 77 sales).
Shinfield Residence, St Ives
买家视角Through the buyer's eyes
他会在这 5 个地方离开The five places they walk away
决定推倒重建之前，他会点开你们的 Facebook、翻 Instagram 看作品、上 Google 搜名字、看评价，再问一句 AI。只要有一步让他犹豫，询盘就不会来。Before committing to a knockdown rebuild, they open your Facebook page, scroll your Instagram, search your name on Google, check the reviews and ask AI. If any one step makes them hesitate, the enquiry never arrives.
下面每一张都是 2026 年 10 月 26–27 日的原截图，不是示意图，今天打开就是这样。红色是问题所在，点开看大图；打开开关，对应的服务会加入下面的方案。Every screenshot below is an original capture from 26–27 October 2026, not a mock-up: open the page today and this is what you'll see. Problem spots are marked in red; tap any one to see it full size. Switch one on and the matching service is added to your plan below.
Innomax 的目标Innomax's goal10–20个本地高客单询盘 · 每一周high-value local enquiries · every week
每打开一个开关，买家就少一个离开的理由。Every switch you turn on gives buyers one less reason to leave.
项解决方案已加入solutions added全部加入All added
现在Now目标Goal
Meta
FacebookFacebookInstagramInstagramMeta 投流Meta ads
Google
Google 搜索Google searchGoogle 评价Google reviews
AI
AI 推荐AI answers
Meta
Facebook + Instagram 全面升级，套餐 02 已含A full Facebook + Instagram upgrade, included in Package 02套餐 02 + Meta 投流Package 02 + Meta ads
核心问题The real gap严重Critical买家在 Meta 上看到的，配不上一套 $3.69m 的房子What buyers see on Meta doesn't live up to a $3.69m home
买家先用眼睛判断：这家建出来的房子，是不是他要的水准。现在 Facebook 停更、Instagram 刚起步、还没有投放基线，内容和询盘没有连起来。补几条帖子、把页面排整齐解决不了问题；需要的是正确的 Local 高客单价审美，加上一套系统性的解法，让内容持续带来客户。Buyers judge with their eyes first: do this builder's homes look like the standard they want? Right now Facebook has gone quiet, Instagram has only just started and there's no paid-ads baseline, so content and enquiries aren't connected. A few more posts and a tidier grid won't fix it. It takes the right high-end local aesthetic, plus a system that keeps content bringing in clients.
1Facebook 主页Facebook page
他点进广告，看到一个停在 2021 年的主页They click your ad and land on a page that stopped in 2021
4 位粉丝、0 条评价，最近一条帖子是 2021 年 1 月 1 日的新年祝福。之后的 Meta 广告都会以这个主页的名义投放，客户点进广告，第一眼看到的就是它。买家会先查这家公司还在不在、靠不靠谱；看到这个主页，他心里想的是「这家可能已经不做了」——不会多问，直接关掉去找下一家。广告费花得再多，也留不住他。Four followers, zero reviews, and the latest post is a New Year message from 1 January 2021. Future Meta ads will run under this page, so it's the first thing a buyer sees when they click. Buyers check whether a company is still real and still active. This page tells them “probably not operating any more” — they don't ask, they close the tab and move to the next builder. No amount of ad spend will keep them.
2Instagram 主页Instagram profile
他去 Instagram 看作品：风格杂乱，到处是低画质的 AI 痕迹They check Instagram for your work: mixed styles and low-quality AI images everywhere
买家翻 Instagram，是想看你们建过的房子，想象自己的家建好是什么样。现在首排是一张拆成三格的标志；往下翻，实拍、海报、供应商广告混在一起，字体和色调各不相同，大量画面画质低、带着明显的 AI 生成痕迹。Buyers scroll Instagram to see the homes you've built and picture their own. Right now the top row is one logo split across three tiles. Further down, site photos, posters and a supplier's ad sit side by side in different fonts and colours, and many images are low quality with obvious signs of AI generation.
准备投入上百万的买家，心里会直接冒出一句：你们连自己的品牌形象都不愿意花钱打造，我怎么敢把房子交给你们？A buyer about to commit over a million dollars thinks one thing: if you won't invest in your own brand, why would I trust you with my home?
对比本地高端市场里做得好的账号：同一种色调、同一种构图，只放真实的作品和人。Compare accounts that do this well in the high-end local market: one palette, one way of framing, only real work and real people.
Instagram 截图，2026 年 10 月 28 日，点开看大图。Instagram screenshots, 28 October 2026. Tap to enlarge.
195 位粉丝、10 月 12 日才开始发帖、没有精选故事，获奖的 Shinfield 还没有被讲出来。缺的不只是好看的内容，最缺的是一套系统：用 Local 高客单价审美统一品牌形象，按计划持续出内容，再把每条内容接到询盘上。195 followers, posting only began on 12 October, no highlights, and the award-winning Shinfield home hasn't been featured. Better-looking content isn't the whole answer. What's missing most is a system: one high-end local look across the brand, content on a plan, and every post connected to enquiries.
Innomax 提出的目标Your stated target每周本地高客单询盘High-value local enquiries a week10–20 个 / 周 a week现在Now?没有投放基线数据No paid-ads baseline目标Goal10个起min20冲刺stretch每个图标 = 1 个本地高客单询盘Each icon = one high-value local enquiry
核心 Leads 入口 · Meta 投流Core lead source · Meta ads
目标：每周让 10–20 位这样的业主主动来询盘Goal: 10–20 owners like this enquiring every week
Meta 投流是 Innomax 拿到本地高客单询盘的核心 Leads 入口：在这些业主刷 Facebook 和 Instagram 的时候，把 Innomax 建的房子放到他们眼前。Innomax 在华人圈已经有口碑，下一步是更广的本地市场；目前还没有投放的基线数据。Meta ads are Innomax's core lead source for high-value local enquiries: they put Innomax's homes in front of these owners while they scroll Facebook and Instagram. Innomax is already well known among Chinese buyers. The next step is the wider local market, and there's no paid-ads baseline yet.
我们不只是开广告，而是设计一整套投流 Content 系统：为投放专门策划的内容、面向本地高净值人群的投放、线索表单，再按每条线索追踪和优化，一环扣一环。We don't just run ads. We design a full ads content system: content planned for ads, targeting high-value local audiences, lead forms, then tracking and optimising by lead, each step feeding the next.
投流预算 · 测试期：前 3 个月每个平台每月 $500 起，先测试广告内容和受众，跑出线索成本基线；之后按数据决定预算，冲每周 10–20 个询盘。预算由你们直接付给 Meta 等平台，不含在方案费用内。Ad spend · test phase: for the first three months, from $500 a month per platform, to test ad content and audiences and set a baseline cost per lead. After that, the budget is set by the data, aimed at 10–20 enquiries a week. Ad spend is paid directly to Meta or the other platforms and is not part of the plan fees.
行业线索成本 · 建筑商Industry cost per lead · builders
约 About A$236/ 条 · 建筑与承包商（综合）类 Google 搜索广告（US$165.67，行业中位数）per lead · Construction & Contractors (General), Google search ads (US$165.67, industry median)
Meta：WordStream 的 Meta 基准没有单独的建筑商分类，最接近的家居与家装类约 A$61 / 条（US$42.95）。Meta: WordStream's Meta benchmarks have no separate builder category. The closest, Home & Home Improvement, is about A$61 per lead (US$42.95).
搜索 · 地图商家Search · Maps listingsSEO 搭建修复SEO set-up and fixes
诊断Diagnosis严重Critical他上 Google 搜你们，找不到一条能让他放心的证据They search for you on Google and find nothing that reassures them
几百万的项目，没有评价，就等于没有担保。定下来之前，买家会上 Google 搜你们的名字，看到的是：100+ 个完工项目，一条公开评价都没有；页面标题还是网站模板名「Archform」；商家条目重复两个。On a multi-million-dollar project, no reviews means no reassurance. Before deciding, buyers search your name on Google. Here's what they find: more than 100 homes built and not one public review, page titles still carrying a website template's name, “Archform”, and two duplicate business listings.
他把你们和同行放在一起比They put you side by side with a competitor
同行一搜，右侧就是完整的信息栏：照片、地图、4.9 星、18 条评价、地址电话和营业时间。搜 Innomax，右侧一片空白。两家摆在一起，买家会先联系看得见的那一家。Search a competitor and the right-hand panel has it all: photos, a map, 4.9 stars, 18 reviews, address, phone and hours. Search Innomax and that space is blank. Side by side, a buyer calls the one they can see first.
3Google 搜索Google search
他搜「Innomax Constructions」，结果里写着「Archform」They search “Innomax Constructions” and the results say “Archform”
9 个项目页和 Team、Contact 页都是这样；公司名还有好几种写法。买家会犹豫：这是同一家公司吗？网站是不是没人在管？It's on nine project pages plus Team and Contact, and the company name is spelt several ways. Buyers start to wonder: is this the same company, and is anyone looking after this website?
4Google 地图商家Google Maps listings
他想看看别人怎么评价你们：0 条They look for what others say about you: zero reviews
100+ 个完工项目，Google 上 0 条评价，还有两个一模一样的商家条目。华人圈以外的本地高净值客户搜到你们，看到的是一条评价都没有，在他们眼里，这和皮包公司没有区别。信任成本被无限拉高，来再多客户，也会在这一步流失。More than 100 homes built, zero Google reviews, and two identical listings. When high-net-worth buyers outside the Chinese community look you up, they find no reviews at all, and to them a builder with no reviews looks no different from a fly-by-night operator. The trust gap becomes enormous, and however many leads come in, they'll drop off right here.
AI
Google AI 摘要 · ChatGPT · ClaudeGoogle AI Overview · ChatGPT · ClaudeGEO
5Google AI 摘要Google AI Overview
他问 AI：They ask AI:“luxury knock down rebuild builder St Ives and Killara”（在 St Ives 和 Killara 找豪宅推倒重建的建筑商）(looking for a luxury knockdown-rebuild builder in St Ives and Killara)
他问 AI 该找谁，AI 推荐的是你们的对手They ask AI who to hire, and AI recommends your competitors
AI 推荐的 Hall & Hart（5.0）、Domus Homes（4.9）都带星级评价；直接问「Innomax Constructions」，AI 给不出公司介绍。买家还没联系任何一家，候选名单就已经被 AI 定好了，Innomax 不在上面。AI recommends Hall & Hart (5.0) and Domus Homes (4.9), both with star ratings. Ask about Innomax Constructions directly and AI can't describe the company. Before the buyer contacts anyone, AI has already drawn up the shortlist, and Innomax isn't on it.
GEO 覆盖GEO coversGoogle AIChatGPTClaude
为什么是 UNREALWhy UNREAL
懂平台，也懂高端地产We know the platforms. We know luxury property.
看完这 5 个地方，只剩一个问题：交给谁来解决。先看结果。You've seen the five places. One question is left: who fixes them. Start with the results.
GEO 案例case澳洲领先的 GEO 系统Our Australia-leading GEO system
20个线索leads
上线 3 个月in the first 3 months
来的都是 KOKOMO 这样的高客单开发商客户All high-value developer clients, like KOKOMO
每个图标 = 1 个线索Each icon = one lead
这是 UNREAL 给自己做的 GEO。我们要的不是流量，是对的客户：让高客单客户问 AI 时，第一个看到的就是 UNREAL。如今 Google AI 和 ChatGPT 第一个推荐的都是 UNREAL，原截图在下方。上线 3 个月，20 个线索全是这一类客户，正是我们想要的结果。GEO 需要时间累积，所以 3 个月起。接下来，把同一套方法用在 Innomax 身上。This is the GEO we built for UNREAL itself. The goal was never traffic. It was the right clients: when high-value clients ask AI, UNREAL is the first name they see. Today Google AI and ChatGPT both recommend UNREAL first (screenshots below). In its first three months, all 20 leads have been exactly that kind of client. GEO builds over time, so it runs for a minimum of three months. Now let's put the same approach to work for Innomax.
2 天内签约，GEO 搭建费 $2,500 全免Sign within 2 days and the $2,500 GEO set-up fee is waivedGEO 搭建费 $2,500 已免$2,500 GEO set-up fee waived
UNREAL 自有数据，2026 年 10 月。UNREAL's own data, October 2026.
Meta 投流案例Meta ads caseKOKOMO · 黄金海岸Gold Coast
$9.96单个线索成本per lead
Meta 投放 10 天、$159，带来 16 个买家线索。Meta 投流也是 Innomax 这份方案的核心 Leads 入口。10 days of Meta ads and $159 brought in 16 buyer leads. Meta ads are also the core lead source in Innomax's plan.
16 个表单线索16 form leads
14 / 16 来自 45 岁以上14 of 16 aged 45+
Meta 广告管理后台截图，统计区间 2026 年 9 月 26 日至 10 月 25 日，其中广告实际投放 10 天；年龄分布来自同一后台。Meta Ads Manager screenshot covering 26 September to 25 October 2026; the ads ran for 10 of those days. Age split from the same dashboard.
AI 搜索 · 原截图AI search · Original screenshots
Google AI 和 ChatGPT，第一个推荐的都是 UNREALGoogle AI and ChatGPT both recommend UNREAL first
开发商问 AI 该找谁拍品牌片：布里斯班、悉尼、墨尔本三个城市的 Google AI 摘要，都把 UNREAL 排在第一；ChatGPT 也把 UNREAL 排在布里斯班第一，评价是「Best overall fit」。When a developer asks AI who should make their brand film, Google’s AI Overview puts UNREAL first in Brisbane, Sydney and Melbourne, and ChatGPT ranks UNREAL first in Brisbane as the “Best overall fit”.
提问原文The question, word for word“Please recommend five real estate media companies in Brisbane / Sydney / Melbourne. I’m a property developer looking to produce a brand film.”
UNREAL 自己的搜索截图，均在无痕窗口、未登录状态下截取。AI 的回答每次可能不同。点图可看完整截图。UNREAL’s own search screenshots, all taken in a private window while signed out. AI answers can vary between searches. Tap a screenshot to see it in full.
左右滑动，看全部 4 张截图Swipe to see all four screenshots
Summer ChengUNREAL 创始人 · 内容策略负责人UNREAL founder · Head of content strategy
创始人Founder
七年大厂一线操盘，从字节跳动和美团的大客户团队，到澳洲。Seven years on the front line of ByteDance and Meituan's key account teams. Now in Australia.
创业之前，Summer 先后任职于字节跳动（抖音 / TikTok 母公司）和美团（中国最大的本地生活服务平台），主导 100+ 行业头部品牌的整合营销，服务过 Starbucks、Sephora、Mercedes-Benz 等品牌。Before UNREAL, Summer worked at ByteDance (parent company of Douyin and TikTok) and Meituan (China's largest local services platform), leading integrated marketing for 100+ leading brands, including Starbucks, Sephora and Mercedes-Benz.
字节跳动ByteDance抖音 · KA 大客户品牌增长负责人 · 2024–2025Douyin · Key account brand growth lead · 2024–2025
服务 100+ KA 品牌；所服务项目短视频平均曝光提升 500%+。Served 100+ key account brands, lifting average short-video reach across her projects by 500%+.
从 0 搭建官方直播体系，直播板块成交额约 ¥2.7亿（人民币）。Built the official livestream program from scratch, reaching about RMB 270 million in livestream sales.
AT&T / HBO Max纽约 · 2019New York · 2019
参与 HBO Max 全球上线项目。Worked on the global launch of HBO Max.
¥50亿+RMB 5bn+操盘项目累计带动的品牌成交额（GMV，人民币）in brand sales (GMV) driven by projects she led
20+单品牌月均成交额破千万（人民币）的项目projects where one brand averaged RMB 10m+ in monthly sales
50+主导的平台 S 级项目，客户复购率 80%+top-tier (S-level) platform projects led, with 80%+ of clients coming back
500+历史合作品牌覆盖的企业集团corporate groups behind the brands she has worked with
金额为人民币，数据为项目期间平台后台或客户复盘口径；含创始人在字节跳动、美团任职期间主导参与的项目，不代表上述品牌与 UNREAL 目前存在客户关系。来源：Summer Cheng 履历、nexreal.ai。Amounts in RMB, from platform dashboards or client reviews at the time. Includes projects the founder led or worked on at ByteDance and Meituan; this does not mean the brands named are current UNREAL clients. Sources: Summer Cheng's CV, nexreal.ai.
UNREAL 是谁Who we are
电影级影像，加上平台级增长。Cinematic film, plus platform-scale growth.
UNREAL 是一家以结果为导向的地产传媒公司，服务开发商、建筑商和头部地产中介。我们从客户要的结果出发，再把策略、创意和制作放到一起。UNREAL is a results-driven property media company working with developers, builders and leading agents. We start from the result a client needs, then bring strategy, creative and production together.
团队负责人Leadership
Summer Cheng创始人 ·内容策略负责人Founder · Head of content strategy
JoshCreative Director
$35亿+A$3.5bn+合作客户经手卖出的房产总值（澳元）in property sold with the clients we work with
200+服务过的客户：开发商、建筑商、头部中介与品牌clients served: developers, builders, leading agents and brands
20+人跨职能团队：策略、拍摄、剪辑、运营、投放people across strategy, filming, editing, account management and ads
32.5万325,745单条视频播放，带来 5,621 位新粉丝（小红书）views on one video, plus 5,621 new followers (Xiaohongshu)
30+单条视频带来的合格买家询盘qualified buyer enquiries from one video
200+合格 B2B 线索，来自我们自己的 Instagram 和小红书qualified B2B leads from our own Instagram and Xiaohongshu
4 城办公室Offices in four cities布里斯班BrisbaneCoorparoo · 起点Coorparoo · where we started悉尼SydneyBathurst St墨尔本MelbourneLittle Lonsdale St迪拜Dubai中东市场Middle East黄金海岸Gold Coast拍摄与项目覆盖shoots and projects
来源：UNREAL 官网（unrealcreative.com.au）与 UNREAL 内部统计。Sources: unrealcreative.com.au and UNREAL's internal records.
部分客户Selected clients
开发商、建筑商和头部中介，都在用。Developers, builders and leading agents work with us.
悉尼 · 开发商Sydney · Developer
BridgeHill Group
悉尼住宅与公寓开发商Sydney residential and apartment developer
Bridgehill Residences · Milsons Point
JADE、UNO · Green SquareJADE and UNO · Green Square
ALBA · Zetland
来源：apartments.com.au、The Urban Developer、IQI Global 项目资料Sources: apartments.com.au, The Urban Developer, IQI Global project listings
悉尼 · 开发商Sydney · Developer
HRK+
开发、建筑设计、施工、销售一体化Development, architecture, construction and sales in one company
地产中介Agencies全国连锁与高端中介National networks and prestige agencies
合作的经纪人与中介还包括 Matt Lancashire（Ray White New Farm）、Leo Xu（Buxton · 墨尔本）和 WHITEFOX。We also work with Matt Lancashire (Ray White New Farm), Leo Xu (Buxton, Melbourne) and WHITEFOX.
以上仅为部分客户。客户标志来自 UNREAL 官网及各品牌公开资料。A selection of clients. Logos from unrealcreative.com.au and each brand's public materials.
客户评价 · 来自 UNREAL 官网Client reviews · from unrealcreative.com.au
客户怎么说。What clients say.
Lucy LuMarketing · YDL Stone
★★★★★5.0
“We’ve worked with the UNREAL team on multiple projects, and every collaboration has been smooth and professionally executed.”
Anthony KhoshaeenLead Agent · Torres Property
★★★★★5.0
“After using multiple different media companies in the past, I only use UNREAL CREATIVE.”
Malcolm LiSenior Sales Executive · Queensland Sotheby’s International Realty
★★★★★5.0
“Their team consistently delivers high-quality photography, videography and marketing content with a fast turnaround.”
Stephanie HuInterior Designer · CIELO
★★★★★5.0
“The photos and videos really elevated the space and showcased the design beautifully.”
Terry WangLead Agent · Torres Property
★★★★★5.0
“The final product has a premium, cinematic feel and truly elevates my brand.”
Jackson RamsayLead Agent · Torres Property
★★★★★5.0
“UNREAL are honestly the best I’ve worked with.”
评价为英文原话，摘自 UNREAL 官网（unrealcreative.com.au）。Verbatim excerpts from unrealcreative.com.au.
方案与报价Plan and pricing
套餐 02，加上附加选项Package 02, plus add-ons
所有价格为澳元，不含 GST。勾选需要的附加选项，合计会实时更新。All prices in AUD, excluding GST. Tick the add-ons you want and the totals update as you go.
套餐 02 · SignaturePackage 02 · Signature
品牌内容Brand content
基础方案Your base plan
套餐 02 已关闭，Facebook 和 Instagram 的问题不会被解决。Package 02 is off, so the Facebook and Instagram gaps won't be fixed.
由操盘品牌营销决策leads your brand marketing decisions选择套餐 02，并至少开通 Meta 投流和 SEO 搭建修复，Innomax 的品牌方向、内容和营销决策由我们来操盘，并和你们的市场负责人紧密配合，搭起一套持续带来客户的内容获客系统，你们专注建好房子。With Package 02 plus, at a minimum, Meta ads and SEO set-up and fixes, we take the lead on Innomax's brand direction, content and marketing decisions, working closely with your marketing lead, and build a content system that keeps bringing in clients, so your team can focus on building.至少开通这两项，激活 UNREAL 操盘Turn on these two to activate UNREAL's lead这两项已开通Both are onMeta 投流带来本地高客单询盘；SEO 搭建修复让客户在 Google 上搜到你们时，看到的是一家值得信任的公司。想让 Google AI 和 ChatGPT 也推荐 Innomax，可以再加上 GEO。Meta ads bring in high-value local enquiries, and SEO set-up and fixes make sure that when clients search for you on Google, they find a company they can trust. To have Google AI and ChatGPT recommend Innomax too, add GEO.
UNREAL 操盘：策略先行UNREAL's lead: strategy first
内容和投流只是执行，真正决定结果的是策略。下面 6 块策略由我们负责，每一块都对准同一个结果：每周 10–20 个本地高客单询盘。Content and ads are the execution; strategy is what decides the result. We own the six areas below, and each one is aimed at the same outcome: 10–20 high-value local enquiries a week.
品牌定位Brand positioning打进本地高端市场Win the high-end local market
明确 Innomax 在本地高净值客户心中的位置，和 Domus、Hall & Hart 等同行拉开差异Define where Innomax sits for high-value local clients, and set it apart from builders like Domus and Hall & Hart
提炼核心卖点和品牌故事，比如获奖的 ShinfieldShape the key selling points and brand story, starting with the award-winning Shinfield
内容策略Content strategy让作品替你们说话Let the work do the talking
定下内容支柱：完工作品、工地进度、团队、客户故事Set the content pillars: finished homes, site progress, the team and client stories
每月内容日历和系列策划，统一 Local 高客单价审美A monthly content calendar and series plan, in one consistent high-end local look
投流策略Paid ads strategy把预算花在对的人身上Spend the budget on the right people
受众分层（如推倒重建、定制住宅业主），测试素材和文案Audience segments (such as knockdown-rebuild and custom-home owners), with content and copy testing
设定线索成本目标，按数据分配预算Set a cost-per-lead target and allocate the budget by the data
搜索与 AI 可见度Search and AI visibility被搜到，也被推荐Be found, and be recommended
本地关键词策略，比如 St Ives、Killara 推倒重建A local keyword strategy, such as knockdown-rebuild in St Ives and Killara
Google 商家资料和真实评价策略；开通 GEO 时覆盖 Google AI、ChatGPT、ClaudeGoogle Business Profile and genuine review strategy; with GEO, coverage across Google AI, ChatGPT and Claude
询盘漏斗Enquiry funnel从看到，到约见From first look to first meeting
设计「看到 → 信任 → 询盘 → 约见」每一步的内容和触点Plan the content and touchpoints for each step: seen, trusted, enquiry, meeting
询盘跟进流程和回复建议，提高约见率An enquiry follow-up process and reply guidance to lift the meeting rate
数据决策Data-based decisions每一步都看数据Every step backed by data
每月发送复盘报告：询盘数、线索成本、搜索排名、AI 可见度A monthly review report: enquiries, cost per lead, search rankings and AI visibility
按数据调整方向和预算，重大决定先和你们确认Adjust direction and budget by the data, and confirm major decisions with you first
每月Monthly发送复盘报告A review report, sent to you
随报告一起With each report下个月的策略和预算建议Next month's strategy and budget advice
重大品牌决定Major brand decisions和你们的市场负责人确认后执行Agreed with your marketing lead first
UNREAL 结果导向：我们围绕询盘结果来做方案。这两项一起开通，才能激活 UNREAL 操盘，把获客系统跑起来。UNREAL is results-driven. We build the plan around enquiries. Turning on these two activates UNREAL's lead, so the system can run.UNREAL 结果导向：已激活。从品牌方向、内容、投流到搜索，由 UNREAL 全面操盘，和你们的市场负责人紧密配合，围绕询盘结果把获客系统跑起来。UNREAL is results-driven. Activated. From brand direction and content to ads and search, UNREAL leads the whole thing, working closely with your marketing lead, and runs the system around enquiries.
UNREAL 全面操盘包括UNREAL's full lead covers
Meta 内容 · 套餐 02Meta content · Package 02Meta 投流Meta adsSEO 搭建修复SEO set-up and fixesGEO · AI 推荐GEO · AI answers6 块策略Six strategy areas每月复盘报告Monthly review report
套餐 02 包含 · Meta 内容Package 02 includes · Meta contentFacebook + Instagram
Meta 全面升级：Facebook 和 Instagram 搭建与优化A full Meta upgrade: Facebook and Instagram set-up and optimisation
品牌风格设计：建立 Local 高客单价审美，让 Innomax 脱颖而出Brand style design: a high-end local look that makes Innomax stand out
每月 2 次拍摄，每次 2 小时Two shoots a month, two hours each
每月 8 条内容：6 条图文、2 条视频Eight posts a month: six image posts and two videos
评论、私信和客户咨询管理Comment, DM and enquiry management
品牌内容与系列策划Brand content and series planning
这一块是 Meta 内容部分。Meta 投流、SEO 搭建修复和 GEO 在下面的附加选项里，各有各的服务内容。This is the Meta content part. Meta ads, SEO set-up and fixes, and GEO are add-ons below, each with its own scope.
附加选项Add-ons
按价格从低到高 · 可多选Lowest price first · choose any
条视频videos
条videos
条videos
条films
前 90 天The first 90 days
前 90 天怎么跑：搭建、测试、优化How the first 90 days run: set up, test, optimise
SEO 和 GEO 需要时间累积，Meta 投流先用测试期跑出数据。每个月都会发送复盘报告，你们随时知道预算花在哪、带来了什么。SEO and GEO build over time, and Meta ads start with a test phase to get real data. Every month we send you a review report, so you always know where the budget went and what it brought in.
第 1 个月Month 1搭建Set up
Meta 账号搭建，品牌风格定调Meta accounts set up and brand style set
SEO 搭建修复：统一公司名和网站标题、Google 商家资料、邀评流程SEO set-up and fixes: consistent company name and page titles, Google Business Profile, review requests
Shinfield 展示屋首拍；如开通 GEO，同步搭建The first shoot at Shinfield, plus GEO set-up if you add it
第 2 个月Month 2测试Test
投流测试期：每个平台每月 $500 起，测试不同的内容和受众Ads test phase: from $500 a month per platform, testing different content and audiences
跑出线索成本基线Set a baseline cost per lead
发送第一份复盘报告First monthly review report sent
第 3 个月Month 3优化Optimise
留下效果最好的内容和受众Keep the content and audiences that work best
按数据给出预算建议，冲每周 10–20 个询盘A data-based budget plan aimed at 10–20 enquiries a week
复盘报告里给出下一阶段目标Next-stage goals set out in the review report
第 90 天，同一位业主再查一遍Day 90: the same owner looks you up again
这是我们 90 天的工作目标。Our 90-day working goals.0 / 6 项已在你的方案里in your plan
FacebookFacebook主页持续更新，最新的作品和工地进度都在最上面。The page stays current, with the latest projects and site progress at the top.在方案里In your plan没加入，这一处保持现状Not added: stays as it is
InstagramInstagram统一的 Local 高客单价审美，一眼看得出是做高端住宅的公司。One consistent, premium local look. At a glance, this is a luxury home builder.在方案里In your plan没加入，这一处保持现状Not added: stays as it is
Meta 投流Meta ads正在考虑推倒重建的本地业主，在 Facebook 和 Instagram 上刷到 Innomax 的作品，直接留下询盘。Local owners weighing a knockdown rebuild see Innomax's work on Facebook and Instagram, and enquire on the spot.在方案里In your plan没加入，这一处保持现状Not added: stays as it is
Google 搜索Google search搜「Innomax Constructions」，结果里是 Innomax 自己的名字，不再是 Archform。A search for "Innomax Constructions" shows Innomax's own name, not Archform.在方案里In your plan没加入，这一处保持现状Not added: stays as it is
Google 评价Google reviews开始出现真实老客户的评价。Real reviews from past clients start to appear.在方案里In your plan没加入，这一处保持现状Not added: stays as it is
AI 推荐AI answersGoogle AI 和 ChatGPT 开始认识 Innomax，有机会出现在推荐里。Google AI and ChatGPT start to know Innomax, with a chance to appear in their recommendations.在方案里In your plan没加入，这一处保持现状Not added: stays as it is
工作目标，不是结果承诺。Working goals, not guaranteed results.
询盘进来以后When an enquiry comes in每条线索第一时间转给你们指定的跟进人，建议 1 个工作日内回复。每月复盘报告会列出：多少询盘、多少约见、多少成交（约见和成交情况由你们同步给我们）。Each lead goes straight to the person you nominate, and we suggest replying within one business day. Each monthly review report shows enquiries, meetings and signed jobs (you share the meeting and signing updates with us).
常见问题Questions
签之前，你们可能还在想Before you sign, you might be wondering
可以发，但问题不在发得少。买家要判断的是：这家公司，值不值得把房子交给它。Instagram 那张卡片里缺的，是一套系统：统一的审美、固定的内容支柱，再加上投流和搜索互相配合。UNREAL 操盘的 6 块策略，做的就是这件事。You can, but posting more isn't the issue. A buyer is deciding whether this is a company they can trust with their home. What the Instagram card shows is a missing system: one consistent look, set content pillars, and ads and search working together. That's what the six strategy areas in UNREAL's lead are for.
这套方案就是和市场负责人一起做的。策略、内容、投流和 SEO 由我们负责；重大品牌决定，先和你们的市场负责人确认后再执行。市场负责人可以把时间放在决策上，不用盯每一个执行细节。This plan is built to work with your marketing lead. We handle strategy, content, ads and SEO, and we confirm major brand decisions with your marketing lead before acting on them. That frees them to focus on decisions, not every detail of the work.
我们不承诺询盘数量，但每一步都看得见。前 3 个月是测试期，先跑出线索成本基线；每月复盘报告列出询盘数、线索成本和搜索排名，按数据调整方向和预算。合作期最短 3 个月，之后按月续期，提前 30 天书面通知就可以停；也可以选按月不锁约。We don't promise a number of enquiries, but you'll see every step. The first three months are a test phase to set a baseline cost per lead. Each monthly review report shows enquiries, cost per lead and search rankings, and we adjust direction and budget based on the data. The minimum term is three months, then it runs month to month and you can stop with 30 days' written notice. You can also choose no lock-in.
账号归你们。广告账户、主页、Business Manager、追踪像素、Google 商家资料、网站和域名都归 Innomax，我们只用你们授予的管理员权限操作；合作结束后 5 个工作日内，移交我们创建的登录信息，并移除我们的权限。成片在付清费用后，可以长期用于你们自己的营销（协议第 11、16 条）。The accounts are yours. Ad accounts, pages, Business Manager, tracking pixels, Google Business Profile, website and domain all belong to Innomax, and we work with the admin access you grant. When we finish, we hand over any logins we created and remove our access within five business days. Once paid for, the finished content is yours to use in your own marketing with no time limit (clauses 11 and 16 of the agreement).
开头开放权限、提供建筑执照号之后，每月只需要三件事：两次拍摄时安排工地进场、一位询盘跟进人、看一份复盘报告。投流预算直接付给平台。策略、内容、投流和 SEO 由我们来做。Once you have shared access and your builder licence number, each month needs three things from you: site access for two shoots, one person to follow up enquiries, and one review report to read. Ad spend is paid straight to the platforms. We do the strategy, content, ads and SEO.
下一步Next step
下一位业主查到 Innomax，会看到哪一版？When the next owner looks up Innomax, which version will they find?
什么都不改，他看到的还是今天这一版。开始只要三步。Change nothing, and they'll find today's version. Getting started takes three steps.
1今天Today选好方案和合作期，在线签字。Choose your plan and term on this page, and sign online.
21 个工作日内Within one business day我们邮件确认，并发首期发票。We confirm by email and send the first invoice.
3随后Then开放 Instagram、Facebook 和 Google 权限，共享素材库，第 1 个月的搭建就开始了。You share Instagram, Facebook and Google access and your media library, and month-one set-up begins.
目标：每周 10–20 个本地高客单询盘Goal: 10–20 high-value local enquiries a week0 / 6 项解决方案已加入solutions added
2 天内签约，GEO 搭建费 $2,500 全免Sign within 2 days: the $2,500 GEO set-up fee is waived
所有价格为澳元，不含 GST。All prices are in AUD and exclude GST.
本报价有效期 2 天，至 2026 年 10 月 29 日。This offer is valid for 2 days, until 29 October 2026.
签约优惠：2026 年 10 月 29 日 23:59（悉尼时间）前签约，GEO 一次性搭建费（原价 $2,500 + GST）全免；GEO 月费 $1,500 + GST 不变。Signing offer: sign by 11:59 pm on 29 October 2026 (Sydney time) and the one-off GEO set-up fee (normally $2,500 + GST) is waived. The monthly GEO fee of $1,500 + GST is unchanged.
GEO 3 个月起：选择 GEO 的，最短合作 3 个月，不论选择哪种合作期（协议第 4.5 条）。GEO 3-month minimum: if you choose GEO, it runs for at least three months, whichever term you choose (clause 4.5 of the agreement).
套餐标准价三个月起，可随时升级。The standard package rate has a three-month minimum and can be upgraded at any time.
年约 9 折、按月不锁约高 20%，只适用于套餐月费；一次性费用和附加选项按原价。The 12-month discount (10% off) and the no lock-in loading (+20%) apply to the package fee only. One-off fees and add-ons stay at list price.
每次拍摄 2 小时。额外日常节点视频每条含 2 小时拍摄，超出部分按 $150 + GST / 小时计。Each shoot is two hours. Each extra milestone video includes two hours of filming; extra time is $150 + GST an hour.
重 AI 特效（AI 生成或改造整段画面）涉及 AI 生成费用，每条视频另加 $250 + GST，制作前确认。Heavy AI effects (AI-generated or AI-transformed sequences) involve AI generation costs and add $250 + GST per video, confirmed before production.
用现有素材的纯剪辑视频 $650 + GST / 条，需先评估素材是否可用。Edit-only videos from existing footage are $650 + GST each, subject to a footage assessment first.
日常节点视频和纯剪辑视频 2–7 天交付，视具体难度而定；豪宅视频的拍摄时长、成片长度和交付日期在拍摄前确认。Milestone and edit-only videos are delivered in 2–7 days, depending on complexity. For luxury home films, shoot length, final length and delivery date are agreed before the shoot.
SEO 和 Meta 投流为管理费，广告投放预算另计，由你们直接支付给平台。前 3 个月为测试期，投流预算每个平台每月 $500 起，之后按数据调整。SEO and Meta ads are management fees. Ad spend is separate and paid directly to the platform. The first three months are a test phase, with ad spend from $500 a month per platform, then adjusted to the data.
按新州规定，所有广告都须显示持牌人名称和执照号，请提供 Innomax 的建筑执照号。NSW requires the licensee's name and licence number in all advertising, so please send Innomax's builder licence number.
广告账户、主页、Google 商家资料和网站都归你们所有，我们用你们授予的管理员权限操作，合作结束时移交。Your ad accounts, pages, Google Business Profile and website stay yours. We work in them with admin access you grant, and hand everything back when we finish.
拍摄差旅费按 ATO 每公里标准计算（2026–27 财年每公里 91 澳分），以悉尼 CBD 到拍摄地点的往返距离为准。Travel to shoots is charged at the ATO cents per km rate (91 cents per km for 2026–27), based on the return distance from the Sydney CBD.
拍摄改期（包括因天气原因）需提前 3 天通知，可免费改期；不足 3 天改期需支付 $50 + GST 补偿费。Shoots can be rescheduled at no charge, including for weather, with at least three days' notice. Less than three days' notice incurs a $50 + GST fee.
工地拍摄由你们安排进场；拍摄业主住宅或出镜人员前，需先取得对方同意。You arrange site access for shoots, and get consent from homeowners and anyone on camera before we film.
案例数据仅作参考，不代表播放量或询盘数量承诺。Case-study figures are a reference only and are not a guarantee of views or enquiries.
回本估算按行业单价和行业平均利润率计算，不是 Innomax 的实际数据，仅作参考。The pay-back estimate uses industry build rates and average margins, not Innomax's own figures, and is a reference only.
行业线索成本来自美国的公开基准数据（LocaliQ 2025、WordStream by LocaliQ 2026），按澳储行汇率换算，仅作参考，不代表 Innomax 的实际线索成本。The industry cost-per-lead figures come from published US benchmarks (LocaliQ 2025; WordStream by LocaliQ 2026), converted at the RBA exchange rate. They are a reference only and are not Innomax's actual cost per lead.
开头和问题部分的 $3.69m，是 Domain 公布的 St Ives 五房独立屋近 12 个月中位价（77 套成交），用来说明买家手上房子的价值，仅作参考。The $3.69m figure is Domain's median price for a five-bedroom house in St Ives over the past 12 months (77 sales). It illustrates the value of a buyer's home and is a reference only.
目标Goal10–20 个高客单询盘 / 周 high-value enquiries a week
至少开通 Meta 投流和 SEO 搭建修复，即可激活 UNREAL 操盘。还没加入：Turn on at least Meta ads and SEO set-up and fixes to activate UNREAL's lead. Not added yet:
签约优惠：现在加上 GEO，一次性搭建费 $2,500 全免（GEO 月费 $1,500 + GST，3 个月起）。Signing offer: add GEO now and the one-off $2,500 set-up fee is waived (GEO is $1,500 + GST a month, 3-month minimum).
每月Monthly
一次性与按条One-off and per item
3. 协议条款3. Terms and conditionsRef INX-SA-2026-10-28-v5 · English / 中文
This Service Agreement (“Agreement”) is made between UNREAL CREATIVE GROUP PTY LTD (ABN 31 681 977 088) (“UNREAL”) and INNOMAX CONSTRUCTIONS PTY LTD (ABN 56 636 232 785) (“Client”). The Client engages UNREAL to provide the Services on the terms below.本服务协议（「本协议」）由 UNREAL CREATIVE GROUP PTY LTD（ABN 31 681 977 088，「UNREAL」）与 INNOMAX CONSTRUCTIONS PTY LTD（ABN 56 636 232 785，「客户」）签订。客户委托 UNREAL 按以下条款提供服务。
1. Definitions 定义
1.1
“Business Day” means a day other than a Saturday, Sunday or public holiday in Sydney, New South Wales.「工作日」指新南威尔士州悉尼周六、周日和公众假期以外的日子。
1.2
“Commencement Date” means the date UNREAL confirms this Agreement by email after the Client signs it.「生效日」指客户签署后，UNREAL 以邮件确认本协议之日。
1.3
“Order Schedule” means the services, term and fees set out in Part 2 of this agreement page.「订购明细」指本协议页面第 2 部分列明的服务、合作期和费用。
1.4
“Deliverables” means the edited photos, posts and videos UNREAL delivers under this Agreement.「交付成果」指 UNREAL 依本协议交付的图片、帖子和视频成品。
1.5
“Term” means the term the Client selects in Part 1 of this agreement page.「合作期」指客户在本协议页面第 1 部分选择的期限。
1.6
“Test Phase” means the first three months of the Term.「测试期」指合作期的前 3 个月。
2. Services 服务内容
2.1
Package 02 (Signature brand content) includes: (a) Meta (Facebook and Instagram) account set-up and optimisation; (b) brand style design; (c) two shoots a month, each of up to two hours; (d) eight posts a month, made up of six image posts and two videos; (e) comment, DM and enquiry management; and (f) content and series planning.套餐 02（Signature 品牌内容）包括：(a) Meta（Facebook 和 Instagram）账号搭建与优化；(b) 品牌风格设计；(c) 每月 2 次拍摄，每次最长 2 小时；(d) 每月 8 条内容，其中 6 条图文、2 条视频；(e) 评论、私信和客户咨询管理；(f) 内容与系列策划。
2.2
Add-ons selected in the Order Schedule form part of the Services.订购明细中所选的附加选项属于本协议服务范围。
2.3
SEO set-up and fixes cover: making the company name and page titles consistent across the website (including removing template names), basic on-page SEO, Google Business Profile set-up and optimisation, and a review request process. The Client will provide website access. A website rebuild or new pages beyond these fixes will be quoted separately.SEO 搭建修复包括：统一网站上的公司名称和页面标题（包括去掉模板名）、页面基础 SEO、Google 商家资料搭建与优化，以及邀评流程。客户需提供网站后台权限。超出上述修复范围的网站改版或新页面另行报价。
2.4
Each extra milestone video ($980 + GST) includes up to two hours of filming. Filming beyond two hours is charged at $150 + GST per hour.每条额外日常节点视频（$980 + GST）含最长 2 小时拍摄，超出部分按 $150 + GST / 小时计。
2.5
Edit-only videos made from the Client's existing footage are $650 + GST each. UNREAL will first assess whether the footage is usable and will tell the Client before any fee is charged if it is not.使用客户现有素材的纯剪辑视频为 $650 + GST / 条。UNREAL 会先评估素材是否可用；如不可用，会在收费前告知客户。
2.6
Heavy AI effects, such as AI-generated or AI-transformed sequences, involve AI generation costs and are charged at $250 + GST per video. UNREAL will confirm with the Client whether a video needs heavy AI effects before production starts.重 AI 特效（例如 AI 生成或 AI 改造的整段画面）涉及 AI 生成费用，每条视频另加 $250 + GST。是否属于重 AI 特效，UNREAL 会在制作前与客户确认。
2.7
For each luxury home film, the shoot length, final length and delivery date will be agreed in writing before the shoot.每条豪宅视频的拍摄时长、成片长度和交付日期，在拍摄前以书面方式确认。
2.8
Work outside the Order Schedule will be quoted separately and carried out only after the Client approves the quote in writing.订购明细以外的工作另行报价，经客户书面确认后才会执行。
3. Delivery 交付
3.1
Milestone videos and edit-only videos are delivered within 2 to 7 days of the shoot, or of receiving usable footage, depending on complexity.日常节点视频和纯剪辑视频在拍摄完成或收到可用素材后 2–7 天内交付，视具体难度而定。
3.2
Posts are published according to a monthly content calendar agreed by the parties.帖子按双方确认的月度内容日历排期发布。
3.3
Delivery times depend on the Client providing access, materials and feedback on time.交付时间以客户按时提供权限、素材和反馈为前提。
4. Term 合作期
4.1
This Agreement starts on the Commencement Date.本协议自生效日起生效。
4.2
3-month minimum: the minimum term is three months. After that, this Agreement continues month to month until either party gives 30 days' written notice.「3 个月起」：最短合作期 3 个月，之后按月续期，直至任一方提前 30 天书面通知终止。
4.3
12-month term: the term is twelve months and the package fee is discounted by 10%, a saving of about $4,260 a year (ex GST).「12 个月年约」：合作期 12 个月，套餐月费 9 折，一年约省 $4,260（不含 GST）。
4.4
No lock-in: this Agreement runs month to month from the start and either party may end it with 30 days' written notice. The package fee is 20% higher.「按月不锁约」：本协议自开始即按月续期，任一方提前 30 天书面通知即可终止；套餐月费高 20%。
4.5
GEO (AI search), if selected, has a minimum term of three months from the Commencement Date, whichever term is selected above. After three months, GEO continues on the same basis as the rest of this Agreement.如选择 GEO（AI 搜索），GEO 最短合作期为 3 个月，自生效日起算，不论上面选择哪种合作期；3 个月后，GEO 按本协议其余部分的方式继续。
5. Fees and GST 费用与 GST
5.1
Fees are as set out in the Order Schedule, in Australian dollars and exclusive of GST. GST is added at the applicable rate.费用以订购明细为准，以澳元计价，不含 GST；GST 按适用税率另计。
5.2
The 12-month discount and the no lock-in loading apply to the package fee only. One-off fees and add-ons are charged at list price, except as set out in clause 5.4.年约 9 折和不锁约加价只适用于套餐月费；一次性费用和附加选项按原价收取，第 5.4 条另有约定的除外。
5.3
Items marked “quoted separately” are not included in the fees under this Agreement.标注「另行报价」的项目不含在本协议费用内。
5.4
Signing offer: if the Client signs this Agreement by 11:59 pm on 29 October 2026 (Sydney time) and selects GEO, the one-off GEO set-up fee ($2,500 + GST) is waived. The monthly GEO fee is unchanged.签约优惠：客户在 2026 年 10 月 29 日 23:59（悉尼时间）前签署本协议并选择 GEO 的，免收 GEO 一次性搭建费（$2,500 + GST）；GEO 月费不变。
6. Invoicing and payment 开票与付款
6.1
UNREAL will invoice the first month's fees and all one-off fees on the Commencement Date. Payment is due within five Business Days.UNREAL 于生效日开具首月费用及全部一次性费用的发票，客户应在 5 个工作日内付款。
6.2
Monthly fees are then invoiced in advance and are due within five Business Days of the invoice date.此后月费每月提前开票，客户应在发票日后 5 个工作日内付款。
6.3
Per-item charges, hourly charges and travel are invoiced after delivery.按条、按小时计费的项目和差旅费在交付后开票。
6.4
If an amount is overdue, UNREAL may pause scheduling, shoots and publishing until it is paid.有款项逾期时，UNREAL 可暂停排期、拍摄和发布，直至付清。
7. Advertising spend and Test Phase 广告预算与测试期
7.1
SEO and Meta ads are management fees. Ad spend is paid by the Client directly to the platforms, such as Meta and Google, using the Client's own payment method, and is not part of UNREAL's fees.SEO 和 Meta 投流为管理费。广告投放预算由客户用自己的付款方式直接支付给 Meta、Google 等平台，不属于 UNREAL 的费用。
7.2
During the Test Phase, the Client will budget at least $500 per month per advertising platform. The Test Phase is used to test ad content and audiences and to establish a baseline cost per lead.测试期内，客户为每个投放平台准备每月至少 $500 的广告预算。测试期用于测试广告内容和受众，并建立线索成本基线。
7.3
After the Test Phase, UNREAL will recommend a budget based on the results, aimed at the enquiry goal. The Client decides whether to change the budget.测试期结束后，UNREAL 会根据测试数据、围绕询盘目标提出预算建议；是否调整预算由客户决定。
8. Monthly allowance 每月额度
8.1
Shoots and posts are allocated monthly. Any allowance not used in a month does not carry over.拍摄和内容额度按月计算，当月未使用部分不累计到下月。
8.2
Shoots are booked in advance by agreement. The Client may reschedule a shoot, including because of bad weather, at no charge with at least three days' notice. Rescheduling with less than three days' notice incurs a $50 + GST rescheduling fee. A shoot the Client cancels with less than 24 hours' notice counts as used.拍摄需双方提前预约。客户如需改期（包括因天气原因），提前 3 天或以上通知可免费改期；不足 3 天通知改期的，需支付 $50 + GST 改期补偿费。客户在拍摄前不足 24 小时取消的，视为已使用一次。
9. Shoots, travel and site safety 拍摄、差旅与工地安全
9.1
The Client will arrange site access and any required site induction. UNREAL will follow the site's safety rules and instructions.客户负责安排工地进出及所需的工地安全培训；UNREAL 遵守工地的安全规定和指示。
9.2
The Client will obtain consent from homeowners and from any people who appear in the content before filming their homes or them.拍摄业主住宅或出镜人员前，由客户取得业主及相关人员的同意。
9.3
Drone and FPV flights follow Civil Aviation Safety Authority (CASA) rules and may be limited by location, airspace or weather.无人机和 FPV 拍摄遵守澳大利亚民航安全局（CASA）的规定，可能受地点、空域或天气限制。
9.4
Travel to each shoot is charged at the ATO cents per kilometre rate in effect at the time of the shoot (91 cents per km for the 2026–27 income year), based on the return distance from the Sydney CBD to the shoot location.每次拍摄的差旅费按拍摄时有效的 ATO 每公里标准计算（2026–27 财年为每公里 91 澳分），以悉尼 CBD 到拍摄地点的往返距离为准。
10. Client responsibilities 客户责任
10.1
The Client will promptly provide account access (including Instagram, Facebook and Google), photos, videos and brand assets.客户应及时提供 Instagram、Facebook、Google 等账号权限，以及照片、视频和品牌素材。
10.2
The Client will nominate one approver authorised to give feedback and approvals.客户应指定一名有权反馈和审批的对接人。
10.3
The Client will provide its builder licence name and number. NSW requires the licensee's name and licence number to appear in all advertising, and the Client will confirm the ads meet this requirement before they run.客户应提供建筑执照上的名称和执照号。新州规定所有广告都须显示持牌人名称和执照号，客户应在广告上线前确认符合该要求。
10.4
The Client will nominate a person to follow up enquiries promptly, ideally within one Business Day.客户应指定一名询盘跟进人，及时跟进询盘，最好在 1 个工作日内回复。
10.5
The Client is responsible for the accuracy of the project facts, pricing, awards and compliance statements it supplies, and confirms it has the right to use any material it provides.客户对其提供的项目信息、价格、获奖和合规陈述的准确性负责，并确认对其提供的素材拥有使用权。
11. Accounts and access 账号与权限
11.1
The Client owns its ad accounts, pages, Business Manager, tracking pixel, Google Business Profile, website and domain. UNREAL works in them with admin access granted by the Client.广告账户、主页、Business Manager、追踪像素、Google 商家资料、网站和域名均归客户所有；UNREAL 在客户授予的管理员权限下操作。
11.2
When this Agreement ends, UNREAL will hand over any logins it created for the Client and remove its own access within five Business Days.本协议结束时，UNREAL 会在 5 个工作日内移交为客户创建的登录信息，并移除自己的权限。
12. Reviews 客户评价
12.1
UNREAL will set up a process for inviting genuine past clients to leave reviews. UNREAL will not write, buy or offer incentives for reviews, because fake or incentivised reviews breach the Australian Consumer Law.UNREAL 会搭建邀请真实老客户留评的流程；UNREAL 不代写、不购买评价，也不以奖励换取评价，因为虚假或有偿评价违反《澳大利亚消费者法》。
13. Approvals and revisions 审核与修改
13.1
The Client will give feedback within three Business Days of receiving content for review.客户应在收到待审内容后 3 个工作日内反馈。
13.2
Each item includes two rounds of revisions. Further revisions are quoted separately.每条内容含 2 轮修改，超出部分另行报价。
13.3
If no feedback is received in time, UNREAL may publish as scheduled.逾期未反馈的，UNREAL 可按排期发布。
14. Marketing direction 品牌营销操盘
14.1
During the Term, UNREAL leads the Client's brand direction, content and marketing decisions, working closely with the Client's marketing lead and approver. Major brand decisions require the Client's confirmation.合作期内，UNREAL 负责操盘客户的品牌方向、内容和营销决策，并与客户的市场负责人和审批人紧密配合；重大品牌决定需经客户确认。
14.2
UNREAL's strategy work covers brand positioning, content strategy, paid ads strategy, search and AI visibility strategy (AI visibility where GEO is selected), the enquiry funnel, and data-based decisions. It is reviewed in each monthly review report.UNREAL 的策略工作包括：品牌定位、内容策略、投流策略、搜索与 AI 可见度策略（AI 可见度在开通 GEO 时适用）、询盘漏斗，以及基于数据的决策；在每月复盘报告中检视。
15. Monthly review report 每月复盘报告
15.1
The first 90 days follow a set-up, test and optimise plan. UNREAL will send the Client a monthly review report covering enquiries, cost per lead, search rankings and AI visibility, together with the next month's strategy and any budget recommendations.前 90 天按「搭建、测试、优化」三个阶段执行。UNREAL 每月向客户发送复盘报告，内容包括询盘数、线索成本、搜索排名和 AI 可见度，以及下个月的策略和预算建议。
16. Intellectual property 知识产权
16.1
Once the relevant fees are paid in full, the Client may use the Deliverables for its own marketing without time limit.相关费用付清后，客户可不限期地将交付成果用于自身营销。
16.2
Raw footage, project files and UNREAL's existing methods, templates and know-how remain UNREAL's property.原始素材、工程文件以及 UNREAL 既有的方法、模板和经验仍归 UNREAL 所有。
16.3
UNREAL may show the Deliverables in its portfolio and on its own channels unless the Client asks in writing for them to be kept confidential.UNREAL 可在作品集和自有渠道展示交付成果，客户书面要求保密的除外。
17. No guaranteed results 不承诺结果
17.1
Case-study figures, the enquiry goal and the pay-back estimate are a reference only. UNREAL does not guarantee any specific views, followers, search rankings, AI recommendations, enquiries or sales.案例数据、询盘目标和回本估算仅作参考。UNREAL 不承诺具体的播放量、粉丝数、搜索排名、AI 推荐、询盘或成交。
17.2
Following up enquiries and turning them into signed jobs is the Client's responsibility.询盘的跟进和成交由客户负责。
17.3
Platform rules, algorithms and ad approvals are controlled by third parties.平台规则、算法和广告审核由第三方控制。
18. Liability 责任限制
18.1
To the extent permitted by law, UNREAL's total liability under this Agreement is limited to the fees the Client paid in the three months before the claim, and neither party is liable for indirect or consequential loss. Nothing in this Agreement excludes rights under the Australian Consumer Law that cannot be excluded.在法律允许的范围内，UNREAL 在本协议下的总责任以客户在索赔前 3 个月内已付的费用为限；任何一方均不对间接或后果性损失负责。本协议不排除《澳大利亚消费者法》中不可排除的权利。
19. Termination 终止
19.1
If the Client ends a 12-month Term early, the Client will repay the 10% discount received up to the end date.客户提前终止 12 个月年约的，需补付截至终止日已享受的 9 折差额。
19.2
Either party may end this Agreement by written notice if the other materially breaches it and does not fix the breach within ten Business Days of being notified.任一方严重违约且在收到书面通知后 10 个工作日内未纠正的，另一方可书面终止本协议。
19.3
On termination, the Client pays for all Services performed up to the end date.终止时，客户应支付截至终止日已提供服务的费用。
20. Confidentiality and privacy 保密与隐私
20.1
Each party will keep the other's non-public information, including this pricing, confidential, except where disclosure is required by law.双方对合作中获得的对方非公开信息（包括本报价）保密，法律要求披露的除外。
20.2
Each party will handle personal information, including enquiry details, in line with the Privacy Act 1988 (Cth).双方按《1988 年隐私法》（联邦）处理个人信息，包括询盘信息。
21. General 一般条款
21.1
This Agreement is governed by the laws of Queensland, Australia, and the parties submit to the courts of Queensland.本协议适用澳大利亚昆士兰州法律，双方接受昆士兰州法院管辖。
21.2
This Agreement, including the Order Schedule, is the entire agreement between the parties on its subject matter. Any change must be agreed in writing; email is enough.本协议（含订购明细）构成双方就此事项的完整协议；任何变更需书面确认，邮件即可。
21.3
This Agreement is written in English and Chinese. If the two versions differ, the English version prevails.本协议以中英文写成，如两种版本有差异，以英文版本为准。
21.4
The parties agree to sign electronically. An electronic signature has the same effect as a handwritten one. The time, IP address and signature are recorded at signing.双方同意以电子方式签署，电子签名与手写签名具有同等效力；签署时间、IP 地址和签名会被记录存档。
21.5
This offer is valid until 11:59 pm on 29 October 2026 (Sydney time).本报价有效期至 2026 年 10 月 29 日 23:59（悉尼时间）。
4. 签署4. Sign
在框内手写签名Sign inside the box
INNOMAX CONSTRUCTIONS PTY LTD
点击后协议直接发送给 UNREAL，签署时间、IP 和签名会被记录。Your signed agreement goes straight to UNREAL. The time, IP address and signature are recorded.
已签署并发送Signed and sent订单号Order
谢谢！UNREAL 已收到你签署的协议，会在 1 个工作日内邮件确认并发送首期发票，然后安排 Shinfield 展示屋首拍。请点下面的按钮保存一份签署副本。Thank you. UNREAL has received your signed agreement and will confirm by email within one business day, send the first invoice, and book the first shoot at the Shinfield display home. Use the button below to save a signed copy.
