以套餐 02 为基础，
加上你们需要的选项。Package 02 as the base,
plus the add-ons you need.

以 Signature 品牌内容套餐为核心，Facebook 和 Instagram 全面升级，加上 Meta 投流和 SEO 搭建修复，激活 UNREAL 操盘。The Signature brand content package at the core, a full Facebook and Instagram upgrade, plus Meta ads and SEO set-up and fixes to activate UNREAL's lead.

查看方案与报价See the plan and pricing先看 5 个问题See the five gaps first
报价有效期还剩Offer ends in 2 天至 2026 年 10 月 29 日 23:59（悉尼时间）Until 11:59 pm, 29 October 2026 (Sydney time)
Shinfield Residence, St Ives
Shinfield Residence, St Ives

现状Where things stand

要达成目标，需要先解决这 5 个问题To reach the goal, these five gaps need fixing first

每周 10–20 个本地高客单询盘不会自己出现。Meta 和 Google 上这 5 个问题，每一个都挡在目标前面，缺一个都到不了。10–20 high-value local enquiries a week won't happen on their own. Each of these five gaps on Meta and Google stands between Innomax and the goal, and leaving any one of them open keeps it out of reach.

来自 2026 年 10 月 26–27 日的公开页面，红色是问题所在，点开可以看原截图。打开右侧开关，对应的服务会加入下面的方案。Taken from public pages on 26–27 October 2026. Problem spots are marked in red; tap any one to see the original screenshot. Switch one on and the matching service is added to your plan below.

Innomax 的目标Innomax's goal 10–20 个本地高客单询盘 · 每一周high-value local enquiries · every week

每打开一个开关，就扫清一个挡路的问题。Every switch you turn on clears one gap standing between you and this goal.

FacebookFBInstagramIGMeta 投流Meta adsMeta搜索Search商家MapsAIAI

Meta

Facebook + Instagram 全面升级，套餐 02 已含A full Facebook + Instagram upgrade, included in Package 02套餐 02 + Meta 投流Package 02 + Meta ads
核心问题The real gap严重Critical缺少正确的 Local 高客单价审美，也没有一套内容获客系统No look that wins high-value local clients, and no content system that brings them in

Facebook 停更、Instagram 刚起步、还没有投放基线，内容和询盘没有连起来。补几条帖子、把页面排整齐解决不了问题；要打开本地市场，内容先得过本地高净值客户这一关：需要的是正确的 Local 高客单价审美，加上一套系统性的解法，让内容持续带来客户。Facebook has gone quiet, Instagram has only just started and there's no paid-ads baseline, so content and enquiries aren't connected. A few more posts and a tidier grid won't fix it. To open up the local market, your content first has to pass the eye of high-net-worth local buyers. It takes the right high-end local aesthetic, plus a system that keeps content bringing in clients.

1Facebook 主页Facebook page

4 位粉丝，2021 年后就没再更新Four followers, and nothing posted since 2021

没有评价，也没有持续的内容，带不来客户。之后的 Meta 广告也会以这个主页的名义投放，点进来的人先看到的就是它。No reviews and no ongoing content, so it isn't bringing in clients. Future Meta ads will run under this page, so it's the first thing people see when they click.

2Instagram 主页Instagram profile

195 位粉丝：缺 Local 高客单价审美，也缺系统性的解法195 followers, without a high-end local look or a system behind it

10 月 12 日才开始发帖，没有精选故事，获奖的 Shinfield 还没有被讲出来；首排是一张拆成三格的标志，作品的质感没有体现出来。缺的不是几条帖子，而是打动本地高净值客户的 Local 高客单价审美，和一套从内容到获客的系统性解法。Posting only began on 12 October, there are no highlights, and the award-winning Shinfield home hasn't been featured. The top row is one logo split across three tiles, so the quality of the work doesn't come through. What's missing isn't a few more posts; it's a high-end local aesthetic that wins over high-net-worth local clients and a system that turns content into clients.

Innomax 提出的目标Your stated target 每周本地高客单询盘High-value local enquiries a week10–20 个 / 周 a week 现在Now没有投放基线数据No paid-ads baseline 目标Goal10个起min 20冲刺stretch 每个图标 = 1 个本地高客单询盘Each icon = one high-value local enquiry
核心 Leads 入口 · Meta 投流Core lead source · Meta ads

目标：每周 10–20 个本地高客单询盘Goal: 10–20 high-value local enquiries a week

Meta 投流是 Innomax 拿到本地高客单询盘的核心 Leads 入口。Innomax 在华人圈已经有口碑，下一步是更广的本地市场；目前还没有投放的基线数据。Meta ads are Innomax's core lead source for high-value local enquiries. Innomax is already well known among Chinese buyers. The next step is the wider local market, and there's no paid-ads baseline yet.

我们不只是开广告，而是设计一整套投流 Content 系统：为投放专门策划的内容、面向本地高净值人群的投放、线索表单，再按每条线索追踪和优化，一环扣一环。We don't just run ads. We design a full ads content system: content planned for ads, targeting high-value local audiences, lead forms, then tracking and optimising by lead, each step feeding the next.

投流预算 · 测试期：前 3 个月每个平台每月 $500 起，先测试广告内容和受众，跑出线索成本基线；之后按数据决定预算，冲每周 10–20 个询盘。预算由你们直接付给 Meta 等平台，不含在方案费用内。Ad spend · test phase: for the first three months, from $500 a month per platform, to test ad content and audiences and set a baseline cost per lead. After that, the budget is set by the data, aimed at 10–20 enquiries a week. Ad spend is paid directly to Meta or the other platforms and is not part of the plan fees.

行业线索成本 · 建筑商Industry cost per lead · builders
约 About A$236/ 条 · 建筑与承包商（综合）类 Google 搜索广告（US$165.67，行业中位数）per lead · Construction & Contractors (General), Google search ads (US$165.67, industry median)
Meta：WordStream 的 Meta 基准没有单独的建筑商分类，最接近的家居与家装类约 A$61 / 条（US$42.95）。Meta: WordStream's Meta benchmarks have no separate builder category. The closest, Home & Home Improvement, is about A$61 per lead (US$42.95).
来源：LocaliQ《2025 Search Ad Benchmarks for Home Services》，3,211 个美国搜索广告活动（2024 年 4 月至 2025 年 3 月）；WordStream by LocaliQ《Facebook Advertising Benchmarks for 2026》，美国线索广告数据。按澳储行 2026 年 10 月 26 日汇率 0.7031 换算。这些是行业数据，不是豪宅建筑商的专项数据；Innomax 的实际线索成本以测试期跑出的数据为准。Sources: LocaliQ, 2025 Search Ad Benchmarks for Home Services, 3,211 US search campaigns (April 2024 to March 2025); WordStream by LocaliQ, Facebook Advertising Benchmarks for 2026, US lead campaign data. Converted at the RBA rate of 0.7031 on 26 October 2026. These are industry figures, not figures for luxury builders. Innomax's actual cost per lead will come from the test phase.
  1. 投流内容Ad content
  2. 本地精准投放Local targeting
  3. 线索表单Lead forms
  4. 追踪优化Track and optimise

Google

搜索 · 地图商家Search · Maps listingsSEO 搭建修复SEO set-up and fixes
诊断Diagnosis严重Critical在 Google 和 AI 上，Innomax 的公开口碑是零On Google and AI, Innomax's public reputation is zero

100+ 个完工项目，一条公开评价都没有。搜品牌名，页面标题还是网站模板名「Archform」，商家条目重复两个。问 AI 谁做上北岸豪宅推倒重建，推荐的是带星级评价的 Hall & Hart 和 Domus Homes，Innomax 不在名单里；直接问 Innomax，AI 说不出你们是谁。在 AI 上做功课的客户，看到的是对手。More than 100 homes built, and not one public review. Search the brand and the page titles still carry a website template's name, "Archform", and there are two duplicate business listings. Ask AI who does luxury knockdown rebuilds on the Upper North Shore and it recommends Hall & Hart and Domus Homes, both with star ratings; Innomax isn't on the list. Ask about Innomax directly and AI can't say who you are. Clients who research on AI are being shown your competitors.

客户在 Google 上搜名字：同行 vs InnomaxSearch a builder's name on Google: a competitor vs Innomax

同行一搜，右侧就是完整的信息栏：照片、地图、4.9 星、18 条评价、地址电话和营业时间。搜 Innomax，右侧一片空白，客户看不到一样能让他放心的东西。Search a competitor and the right-hand panel has it all: photos, a map, 4.9 stars, 18 reviews, address, phone and hours. Search Innomax and that space is blank, with nothing there to reassure a client.

3Google 搜索Google search

客户搜你们的名字，看到的是网站模板名「Archform」Clients search your name and see "Archform", a website template's name

9 个项目页和 Team、Contact 页都是这样；公司名还有好几种写法，品牌在搜索上是乱的。It's on nine project pages plus Team and Contact, and the company name is spelt several ways, so the brand looks inconsistent in search.

4Google 地图商家Google Maps listings

100+ 个完工项目，Google 上 0 条评价100+ homes built, zero Google reviews

还有两个一模一样的商家条目。华人圈以外的本地高净值客户搜到你们，看到的是一条评价都没有，在他们眼里，这和皮包公司没有区别。信任成本被无限拉高，来再多客户，也会在这一步流失。There are also two identical listings. When high-net-worth buyers outside the Chinese community look you up, they find no reviews at all, and to them a builder with no reviews looks no different from a fly-by-night operator. The trust gap becomes enormous, and however many leads come in, they'll drop off right here.

AI

Google AI 摘要 · ChatGPT · ClaudeGoogle AI Overview · ChatGPT · ClaudeGEO
5Google AI 摘要Google AI Overview
当客户问 AI：When a client asks:“luxury knock down rebuild builder St Ives and Killara”（在 St Ives 和 Killara 找豪宅推倒重建的建筑商）(looking for a luxury knockdown-rebuild builder in St Ives and Killara)

当客户问 AI 这个问题，推荐的是你们的对手When a client asks AI this, it recommends your competitors

AI 推荐的 Hall & Hart（5.0）、Domus Homes（4.9）都带星级评价；直接问「Innomax Constructions」，AI 给不出公司介绍。AI recommends Hall & Hart (5.0) and Domus Homes (4.9), both with star ratings. Ask about Innomax Constructions directly and AI can't describe the company.

GEO 覆盖GEO coversGoogle AIChatGPTClaude

方案与报价Plan and pricing

套餐 02，加上附加选项Package 02, plus add-ons

所有价格为澳元，不含 GST。勾选需要的附加选项，合计会实时更新。All prices in AUD, excluding GST. Tick the add-ons you want and the totals update as you go.

套餐 02 · SignaturePackage 02 · Signature

品牌内容Brand content

基础方案Your base plan
套餐 02 已关闭，Facebook 和 Instagram 的问题不会被解决。Package 02 is off, so the Facebook and Instagram gaps won't be fixed.
$3,550

一次性账号搭建 $800 + GST（Instagram 和 Facebook）One-off account set-up $800 + GST (Instagram and Facebook)

由操盘品牌营销决策leads your brand marketing decisions选择套餐 02，并至少开通 Meta 投流和 SEO 搭建修复，Innomax 的品牌方向、内容和营销决策由我们来操盘，并和你们的市场负责人紧密配合，搭起一套持续带来客户的内容获客系统，你们专注建好房子。With Package 02 plus, at a minimum, Meta ads and SEO set-up and fixes, we take the lead on Innomax's brand direction, content and marketing decisions, working closely with your marketing lead, and build a content system that keeps bringing in clients, so your team can focus on building.至少开通这两项，激活 UNREAL 操盘Turn on these two to activate UNREAL's leadMeta 投流带来本地高客单询盘；SEO 搭建修复让客户在 Google 上搜到你们时，看到的是一家值得信任的公司。想让 Google AI 和 ChatGPT 也推荐 Innomax，可以再加上 GEO。Meta ads bring in high-value local enquiries, and SEO set-up and fixes make sure that when clients search for you on Google, they find a company they can trust. To have Google AI and ChatGPT recommend Innomax too, add GEO.
UNREAL 操盘：策略先行UNREAL's lead: strategy first

内容和投流只是执行，真正决定结果的是策略。下面 6 块策略由我们负责，每一块都对准同一个结果：每周 10–20 个本地高客单询盘。Content and ads are the execution; strategy is what decides the result. We own the six areas below, and each one is aimed at the same outcome: 10–20 high-value local enquiries a week.

  • 品牌定位Brand positioning打进本地高端市场Win the high-end local market
    • 明确 Innomax 在本地高净值客户心中的位置，和 Domus、Hall & Hart 等同行拉开差异Define where Innomax sits for high-value local clients, and set it apart from builders like Domus and Hall & Hart
    • 提炼核心卖点和品牌故事，比如获奖的 ShinfieldShape the key selling points and brand story, starting with the award-winning Shinfield
  • 内容策略Content strategy让作品替你们说话Let the work do the talking
    • 定下内容支柱：完工作品、工地进度、团队、客户故事Set the content pillars: finished homes, site progress, the team and client stories
    • 每月内容日历和系列策划，统一 Local 高客单价审美A monthly content calendar and series plan, in one consistent high-end local look
  • 投流策略Paid ads strategy把预算花在对的人身上Spend the budget on the right people
    • 受众分层（如推倒重建、定制住宅业主），测试素材和文案Audience segments (such as knockdown-rebuild and custom-home owners), with content and copy testing
    • 设定线索成本目标，按数据分配预算Set a cost-per-lead target and allocate the budget by the data
  • 搜索与 AI 可见度Search and AI visibility被搜到，也被推荐Be found, and be recommended
    • 本地关键词策略，比如 St Ives、Killara 推倒重建A local keyword strategy, such as knockdown-rebuild in St Ives and Killara
    • Google 商家资料和真实评价策略；开通 GEO 时覆盖 Google AI、ChatGPT、ClaudeGoogle Business Profile and genuine review strategy; with GEO, coverage across Google AI, ChatGPT and Claude
  • 询盘漏斗Enquiry funnel从看到，到约见From first look to first meeting
    • 设计「看到 → 信任 → 询盘 → 约见」每一步的内容和触点Plan the content and touchpoints for each step: seen, trusted, enquiry, meeting
    • 询盘跟进流程和回复建议，提高约见率An enquiry follow-up process and reply guidance to lift the meeting rate
  • 数据决策Data-based decisions每一步都看数据Every step backed by data
    • 每月发送复盘报告：询盘数、线索成本、搜索排名、AI 可见度A monthly review report: enquiries, cost per lead, search rankings and AI visibility
    • 按数据调整方向和预算，重大决定先和你们确认Adjust direction and budget by the data, and confirm major decisions with you first
每月Monthly发送复盘报告A review report, sent to you
随报告一起With each report下个月的策略和预算建议Next month's strategy and budget advice
重大品牌决定Major brand decisions和你们的市场负责人确认后执行Agreed with your marketing lead first
UNREAL 结果导向：我们围绕询盘结果来做方案。这两项一起开通，才能激活 UNREAL 操盘，把获客系统跑起来。UNREAL is results-driven. We build the plan around enquiries. Turning on these two activates UNREAL's lead, so the system can run.
  • Meta 全面升级：Facebook 和 Instagram 搭建与优化A full Meta upgrade: Facebook and Instagram set-up and optimisation
  • 品牌风格设计：建立 Local 高客单价审美，让 Innomax 脱颖而出Brand style design: a high-end local look that makes Innomax stand out
  • 每月 2 次拍摄，每次 2 小时Two shoots a month, two hours each
  • 每月 8 条内容：6 条图文、2 条视频Eight posts a month: six image posts and two videos
  • 评论、私信和客户咨询管理Comment, DM and enquiry management
  • 品牌内容与系列策划Brand content and series planning

附加选项Add-ons

按价格从低到高 · 可多选Lowest price first · choose any

前 90 天The first 90 days

前 90 天怎么跑：搭建、测试、优化How the first 90 days run: set up, test, optimise

SEO 和 GEO 需要时间累积，Meta 投流先用测试期跑出数据。每个月都会发送复盘报告，你们随时知道预算花在哪、带来了什么。SEO and GEO build over time, and Meta ads start with a test phase to get real data. Every month we send you a review report, so you always know where the budget went and what it brought in.

  1. 第 1 个月Month 1搭建Set up
    • Meta 账号搭建，品牌风格定调Meta accounts set up and brand style set
    • SEO 搭建修复：统一公司名和网站标题、Google 商家资料、邀评流程SEO set-up and fixes: consistent company name and page titles, Google Business Profile, review requests
    • Shinfield 展示屋首拍；如开通 GEO，同步搭建The first shoot at Shinfield, plus GEO set-up if you add it
  2. 第 2 个月Month 2测试Test
    • 投流测试期：每个平台每月 $500 起，测试不同的内容和受众Ads test phase: from $500 a month per platform, testing different content and audiences
    • 跑出线索成本基线Set a baseline cost per lead
    • 发送第一份复盘报告First monthly review report sent
  3. 第 3 个月Month 3优化Optimise
    • 留下效果最好的内容和受众Keep the content and audiences that work best
    • 按数据给出预算建议，冲每周 10–20 个询盘A data-based budget plan aimed at 10–20 enquiries a week
    • 复盘报告里给出下一阶段目标Next-stage goals set out in the review report
询盘进来以后When an enquiry comes in每条线索第一时间转给你们指定的跟进人，建议 1 个工作日内回复。每月复盘报告会列出：多少询盘、多少约见、多少成交（约见和成交情况由你们同步给我们）。Each lead goes straight to the person you nominate, and we suggest replying within one business day. Each monthly review report shows enquiries, meetings and signed jobs (you share the meeting and signing updates with us).

说明Terms

  • 所有价格为澳元，不含 GST。All prices are in AUD and exclude GST.
  • 本报价有效期 2 天，至 2026 年 10 月 29 日。This offer is valid for 2 days, until 29 October 2026.
  • 套餐标准价三个月起，可随时升级。The standard package rate has a three-month minimum and can be upgraded at any time.
  • 年约 9 折、按月不锁约高 20%，只适用于套餐月费；一次性费用和附加选项按原价。The 12-month discount (10% off) and the no lock-in loading (+20%) apply to the package fee only. One-off fees and add-ons stay at list price.
  • 每次拍摄 2 小时。额外日常节点视频每条含 2 小时拍摄，超出部分按 $150 + GST / 小时计。Each shoot is two hours. Each extra milestone video includes two hours of filming; extra time is $150 + GST an hour.
  • 重 AI 特效（AI 生成或改造整段画面）涉及 AI 生成费用，每条视频另加 $250 + GST，制作前确认。Heavy AI effects (AI-generated or AI-transformed sequences) involve AI generation costs and add $250 + GST per video, confirmed before production.
  • 用现有素材的纯剪辑视频 $650 + GST / 条，需先评估素材是否可用。Edit-only videos from existing footage are $650 + GST each, subject to a footage assessment first.
  • 日常节点视频和纯剪辑视频 2–7 天交付，视具体难度而定；豪宅视频的拍摄时长、成片长度和交付日期在拍摄前确认。Milestone and edit-only videos are delivered in 2–7 days, depending on complexity. For luxury home films, shoot length, final length and delivery date are agreed before the shoot.
  • SEO 和 Meta 投流为管理费，广告投放预算另计，由你们直接支付给平台。前 3 个月为测试期，投流预算每个平台每月 $500 起，之后按数据调整。SEO and Meta ads are management fees. Ad spend is separate and paid directly to the platform. The first three months are a test phase, with ad spend from $500 a month per platform, then adjusted to the data.
  • 按新州规定，所有广告都须显示持牌人名称和执照号，请提供 Innomax 的建筑执照号。NSW requires the licensee's name and licence number in all advertising, so please send Innomax's builder licence number.
  • 广告账户、主页、Google 商家资料和网站都归你们所有，我们用你们授予的管理员权限操作，合作结束时移交。Your ad accounts, pages, Google Business Profile and website stay yours. We work in them with admin access you grant, and hand everything back when we finish.
  • 拍摄差旅费按 ATO 每公里标准计算（2026–27 财年每公里 91 澳分），以悉尼 CBD 到拍摄地点的往返距离为准。Travel to shoots is charged at the ATO cents per km rate (91 cents per km for 2026–27), based on the return distance from the Sydney CBD.
  • 拍摄改期（包括因天气原因）需提前 3 天通知，可免费改期；不足 3 天改期需支付 $50 + GST 补偿费。Shoots can be rescheduled at no charge, including for weather, with at least three days' notice. Less than three days' notice incurs a $50 + GST fee.
  • 工地拍摄由你们安排进场；拍摄业主住宅或出镜人员前，需先取得对方同意。You arrange site access for shoots, and get consent from homeowners and anyone on camera before we film.
  • 案例数据仅作参考，不代表播放量或询盘数量承诺。Case-study figures are a reference only and are not a guarantee of views or enquiries.
  • 回本估算按行业单价和行业平均利润率计算，不是 Innomax 的实际数据，仅作参考。The pay-back estimate uses industry build rates and average margins, not Innomax's own figures, and is a reference only.
  • 行业线索成本来自美国的公开基准数据（LocaliQ 2025、WordStream by LocaliQ 2026），按澳储行汇率换算，仅作参考，不代表 Innomax 的实际线索成本。The industry cost-per-lead figures come from published US benchmarks (LocaliQ 2025; WordStream by LocaliQ 2026), converted at the RBA exchange rate. They are a reference only and are not Innomax's actual cost per lead.

下一步Next steps

  1. 确认套餐 02 和附加选项Confirm Package 02 and your add-ons
  2. 开放 Instagram、Facebook 和 Google 权限，共享照片和视频素材库Share Instagram, Facebook and Google access, plus your photo and video library
  3. 预约 Shinfield 展示屋首拍Book the first shoot at the Shinfield display home
  4. 启动 SEO 体检Start the SEO review
  5. 准备测试期投流预算：每个平台每月 $500 起Set aside test-phase ad spend: from $500 a month per platform
  6. 提供建筑执照名称和执照号（广告必须显示）Send your builder licence name and number (required in all ads)
  7. 指定一位询盘跟进人Nominate one person to follow up enquiries