以套餐 02 为基础, 加上你们需要的选项。Package 02 as the base, plus the add-ons you need.
以 Signature 品牌内容套餐为核心,Facebook 和 Instagram 全面升级,并加入 SEO。The Signature brand content package at the core, a full Facebook and Instagram upgrade, and SEO added.
要达成目标,需要先解决这 5 个问题To reach the goal, these five gaps need fixing first
每周 10–20 个本地高客单询盘不会自己出现。Meta 和 Google 上这 5 个问题,每一个都挡在目标前面,缺一个都到不了。10–20 high-value local enquiries a week won't happen on their own. Each of these five gaps on Meta and Google stands between Innomax and the goal, and leaving any one of them open keeps it out of reach.
来自 2026 年 10 月 26–27 日的公开页面,红色是问题所在,点开可以看原截图。打开右侧开关,对应的服务会加入下面的方案。Taken from public pages on 26–27 October 2026. Problem spots are marked in red; tap any one to see the original screenshot. Switch one on and the matching service is added to your plan below.
Innomax 的目标Innomax's goal10–20个本地高客单询盘 · 每一周high-value local enquiries · every week
每打开一个开关,就扫清一个挡路的问题。Every switch you turn on clears one gap standing between you and this goal.
Facebook + Instagram 全面升级,套餐 02 已含A full Facebook + Instagram upgrade, included in Package 02一键解决FIX IT
核心问题THE REAL GAP严重CRITICAL缺少正确的 Local 高客单价审美,也没有一套内容获客系统No look that wins high-value local clients, and no content system that brings them in
Facebook 停更、Instagram 刚起步、还没有投放基线,内容和询盘没有连起来。补几条帖子、把页面排整齐解决不了问题;要打开本地市场,内容先得过本地高净值客户这一关:需要的是正确的 Local 高客单价审美,加上一套系统性的解法,让内容持续带来客户。Facebook has gone quiet, Instagram has only just started and there's no paid-ads baseline, so content and enquiries aren't connected. A few more posts and a tidier grid won't fix it. To open up the local market, your content first has to pass the eye of high-net-worth local buyers. It takes the right high-end local aesthetic, plus a system that keeps content bringing in clients.
4 位粉丝,2021 年后就没再更新Four followers, and nothing posted since 2021
没有评价,也没有持续的内容,带不来客户。之后的 Meta 广告也会以这个主页的名义投放,点进来的人先看到的就是它。No reviews and no ongoing content, so it isn't bringing in clients. Future Meta ads will run under this page, so it's the first thing people see when they click.
195 位粉丝:缺 Local 高客单价审美,也缺系统性的解法195 followers, without a high-end local look or a system behind it
10 月 12 日才开始发帖,没有精选故事,获奖的 Shinfield 还没有被讲出来;首排是一张拆成三格的标志,作品的质感没有体现出来。缺的不是几条帖子,而是打动本地高净值客户的 Local 高客单价审美,和一套从内容到获客的系统性解法。Posting only began on 12 October, there are no highlights, and the award-winning Shinfield home hasn't been featured. The top row is one logo split across three tiles, so the quality of the work doesn't come through. What's missing isn't a few more posts; it's a high-end local aesthetic that wins over high-net-worth local clients and a system that turns content into clients.
Innomax 提出的目标Your stated target每周本地高客单询盘High-value local enquiries a week现在Now没有投放基线数据No paid-ads baseline目标Goal01020
核心 Leads 入口 · Meta 投流CORE LEAD SOURCE · META ADS
目标:每周 10–20 个本地高客单询盘Goal: 10–20 high-value local enquiries a week
Meta 投流是 Innomax 拿到本地高客单询盘的核心 Leads 入口。Innomax 在华人圈已经有口碑,下一步是更广的本地市场;目前还没有投放的基线数据。Meta ads are Innomax's core lead source for high-value local enquiries. Innomax is already well known among Chinese buyers. The next step is the wider local market, and there's no paid-ads baseline yet.
我们不只是开广告,而是设计一整套投流 Content 系统:为投放专门策划的内容、面向本地高净值人群的投放、线索表单,再按每条线索追踪和优化,一环扣一环。We don't just run ads. We design a full ads content system: content planned for ads, targeting high-value local audiences, lead forms, then tracking and optimising by lead, each step feeding the next.
请提前准备投流预算:每个平台每月至少 $500,由你们直接付给 Meta 等平台,不含在方案费用内。Please budget for ad spend: at least $500 a month per platform, paid directly to Meta or the other platforms and not part of the plan fees.
投流内容Ad content
本地精准投放Local targeting
线索表单Lead forms
追踪优化Track and optimise
Google
搜索 · 地图商家 · AI 摘要Search · Maps listings · AI Overview一键解决FIX IT
诊断DIAGNOSIS严重CRITICAL在 Google 和 AI 上,Innomax 的公开口碑是零On Google and AI, Innomax's public reputation is zero
100+ 个完工项目,一条公开评价都没有。搜品牌名,页面标题还是网站模板名「Archform」,商家条目重复两个。问 AI 谁做上北岸豪宅推倒重建,推荐的是带星级评价的 Hall & Hart 和 Domus Homes,Innomax 不在名单里;直接问 Innomax,AI 说不出你们是谁。在 AI 上做功课的客户,看到的是对手。More than 100 homes built, and not one public review. Search the brand and the page titles still carry a website template's name, "Archform", and there are two duplicate business listings. Ask AI who does luxury knockdown rebuilds on the Upper North Shore and it recommends Hall & Hart and Domus Homes, both with star ratings; Innomax isn't on the list. Ask about Innomax directly and AI can't say who you are. Clients who research on AI are being shown your competitors.
客户在 Google 上搜名字:同行 vs InnomaxSearch a builder's name on Google: a competitor vs Innomax
同行一搜,右侧就是完整的信息栏:照片、地图、4.9 星、18 条评价、地址电话和营业时间。搜 Innomax,右侧一片空白,客户看不到一样能让他放心的东西。Search a competitor and the right-hand panel has it all: photos, a map, 4.9 stars, 18 reviews, address, phone and hours. Search Innomax and that space is blank, with nothing there to reassure a client.
客户搜你们的名字,看到的是网站模板名「Archform」Clients search your name and see "Archform", a website template's name
9 个项目页和 Team、Contact 页都是这样;公司名还有好几种写法,品牌在搜索上是乱的。It's on nine project pages plus Team and Contact, and the company name is spelt several ways, so the brand looks inconsistent in search.
100+ 个完工项目,Google 上 0 条评价100+ homes built, zero Google reviews
还有两个一模一样的商家条目。华人圈以外的本地高净值客户搜到你们,看到的是一条评价都没有,在他们眼里,这和皮包公司没有区别。信任成本被无限拉高,来再多客户,也会在这一步流失。There are also two identical listings. When high-net-worth buyers outside the Chinese community look you up, they find no reviews at all, and to them a builder with no reviews looks no different from a fly-by-night operator. The trust gap becomes enormous, and however many leads come in, they'll drop off right here.
当客户问 AI:When a client asks:“luxury knock down rebuild builder St…”(找豪宅推倒重建的建筑商)(looking for a luxury knockdown-rebuild builder)
当客户问 AI 这个问题,推荐的是你们的对手When a client asks AI this, it recommends your competitors
AI 推荐的 Hall & Hart(5.0)、Domus Homes(4.9)都带星级评价;直接问「Innomax Constructions」,AI 给不出公司介绍。AI recommends Hall & Hart (5.0) and Domus Homes (4.9), both with star ratings. Ask about Innomax Constructions directly and AI can't describe the company.
GEO 覆盖GEO COVERSGoogle AIChatGPTClaude
方案与报价PLAN AND PRICING
套餐 02,加上附加选项Package 02, plus add-ons
所有价格为澳元,不含 GST。勾选需要的附加选项,合计会实时更新。All prices in AUD, excluding GST. Tick the add-ons you want and the totals update as you go.
由操盘品牌营销决策leads your brand marketing decisions选择套餐 02,并开通 Meta 投流、SEO 搭建修复和 GEO 这三项,Innomax 的品牌方向、内容和营销决策由我们来操盘,搭起一套持续带来客户的内容获客系统,你们专注建好房子。With Package 02 plus all three of Meta ads, SEO set-up and fixes, and GEO, we take the lead on Innomax's brand direction, content and marketing decisions and build a content system that keeps bringing in clients, so your team can focus on building.三项都需开通ALL THREE NEEDEDMeta 投流带来本地高客单询盘;SEO 搭建修复让客户在 Google 上搜到你们时,看到的是一家值得信任的公司;GEO 让 Google AI 和 ChatGPT 推荐 Innomax。Meta ads bring in high-value local enquiries. SEO set-up and fixes make sure that when clients search for you on Google, they find a company they can trust. GEO gets Google AI and ChatGPT recommending Innomax.UNREAL 结果导向:我们围绕询盘结果来做方案。这三项少了任何一个,获客系统都跑不完整,所以缺一不可。UNREAL is results-driven. We build the plan around enquiries. Without any one of these three, the system can't run in full, so all three are needed.
Meta 全面升级:Facebook 和 Instagram 搭建与优化A full Meta upgrade: Facebook and Instagram set-up and optimisation
品牌风格设计:建立 Local 高客单价审美,让 Innomax 脱颖而出Brand style design: a high-end local look that makes Innomax stand out
每月 2 次拍摄,每次 2 小时Two shoots a month, two hours each
每月 8 条内容:6 条图文、2 条视频Eight posts a month: six image posts and two videos
评论、私信和客户咨询管理Comment, DM and enquiry management
品牌内容与系列策划Brand content and series planning
附加选项Add-ons
按价格从低到高 · 可多选LOWEST PRICE FIRST · CHOOSE ANY
条videos
条videos
条films
说明Terms
所有价格为澳元,不含 GST。All prices are in AUD and exclude GST.
本报价有效期 2 天,至 2026 年 10 月 29 日。This offer is valid for 2 days, until 29 October 2026.
套餐标准价三个月起,可随时升级。The standard package rate has a three-month minimum and can be upgraded at any time.
年约 9 折、按月不锁约高 20%,只适用于套餐月费;一次性费用和附加选项按原价。The 12-month discount (10% off) and the no lock-in loading (+20%) apply to the package fee only. One-off fees and add-ons stay at list price.
每次拍摄 2 小时。额外日常节点视频每条含 2 小时拍摄,超出部分按 $150 + GST / 小时计。Each shoot is two hours. Each extra milestone video includes two hours of filming; extra time is $150 + GST an hour.
用现有素材的纯剪辑视频 $650 + GST / 条,需先评估素材是否可用。Edit-only videos from existing footage are $650 + GST each, subject to a footage assessment first.
视频交付周期为 2–7 天,视具体难度而定。Videos are delivered in 2–7 days, depending on complexity.
SEO 和 Meta 投流为管理费,广告投放预算另计,由你们直接支付给平台;投流预算每个平台每月至少 $500。SEO and Meta ads are management fees. Ad spend is separate and paid directly to the platform; allow at least $500 a month per platform.
案例数据仅作参考,不代表播放量或询盘数量承诺。Case-study figures are a reference only and are not a guarantee of views or enquiries.
回本估算按行业单价和行业平均利润率计算,不是 Innomax 的实际数据,仅作参考。The pay-back estimate uses industry build rates and average margins, not Innomax's own figures, and is a reference only.
下一步Next steps
确认套餐 02 和附加选项Confirm Package 02 and your add-ons
开放 Instagram、Facebook 和 Google 权限,共享照片和视频素材库Share Instagram, Facebook and Google access, plus your photo and video library
预约 Shinfield 展示屋首拍Book the first shoot at the Shinfield display home
启动 SEO 体检Start the SEO review
准备投流预算:每个平台每月至少 $500Set aside ad spend: at least $500 a month per platform
目标Goal10–20 个高客单询盘 / 周 high-value enquiries a week
UNREAL 结果导向:Meta 投流、SEO 搭建修复和 GEO 三项都需开通,目前还没加入:UNREAL is results-driven: Meta ads, SEO set-up and fixes, and GEO are all needed. Not added yet:
每月MONTHLY
一次性与按条ONE-OFF AND PER ITEM
3. 协议条款3. Terms and conditionsRef INX-SA-2026-10-27-v3 · English / 中文
This Service Agreement (“Agreement”) is made between UNREAL CREATIVE GROUP PTY LTD (ABN 31 681 977 088) (“UNREAL”) and INNOMAX CONSTRUCTIONS PTY LTD (ABN 56 636 232 785) (“Client”). The Client engages UNREAL to provide the Services on the terms below.本服务协议(「本协议」)由 UNREAL CREATIVE GROUP PTY LTD(ABN 31 681 977 088,「UNREAL」)与 INNOMAX CONSTRUCTIONS PTY LTD(ABN 56 636 232 785,「客户」)签订。客户委托 UNREAL 按以下条款提供服务。
1. Definitions 定义
1.1
“Business Day” means a day other than a Saturday, Sunday or public holiday in Sydney, New South Wales.「工作日」指新南威尔士州悉尼周六、周日和公众假期以外的日子。
1.2
“Commencement Date” means the date UNREAL confirms this Agreement by email after the Client signs it.「生效日」指客户签署后,UNREAL 以邮件确认本协议之日。
1.3
“Order Schedule” means the services, term and fees set out in Part 2 of this agreement page.「订购明细」指本协议页面第 2 部分列明的服务、合作期和费用。
1.4
“Deliverables” means the edited photos, posts and videos UNREAL delivers under this Agreement.「交付成果」指 UNREAL 依本协议交付的图片、帖子和视频成品。
1.5
“Term” means the term the Client selects in Part 1 of this agreement page.「合作期」指客户在本协议页面第 1 部分选择的期限。
2. Services 服务内容
2.1
Package 02 (Signature brand content) includes: (a) Meta (Facebook and Instagram) account set-up and optimisation; (b) brand style design; (c) two shoots a month, each of up to two hours; (d) eight posts a month, made up of six image posts and two videos; (e) comment, DM and enquiry management; and (f) content and series planning.套餐 02(Signature 品牌内容)包括:(a) Meta(Facebook 和 Instagram)账号搭建与优化;(b) 品牌风格设计;(c) 每月 2 次拍摄,每次最长 2 小时;(d) 每月 8 条内容,其中 6 条图文、2 条视频;(e) 评论、私信和客户咨询管理;(f) 内容与系列策划。
2.2
Add-ons selected in the Order Schedule form part of the Services.订购明细中所选的附加选项属于本协议服务范围。
2.3
Each extra milestone video ($980 + GST) includes up to two hours of filming. Filming beyond two hours is charged at $150 + GST per hour.每条额外日常节点视频($980 + GST)含最长 2 小时拍摄,超出部分按 $150 + GST / 小时计。
2.4
Edit-only videos made from the Client's existing footage are $650 + GST each. UNREAL will first assess whether the footage is usable and will tell the Client before any fee is charged if it is not.使用客户现有素材的纯剪辑视频为 $650 + GST / 条。UNREAL 会先评估素材是否可用;如不可用,会在收费前告知客户。
2.5
Work outside the Order Schedule will be quoted separately and carried out only after the Client approves the quote in writing.订购明细以外的工作另行报价,经客户书面确认后才会执行。
3. Delivery 交付
3.1
Videos are delivered within 2 to 7 days of the shoot, or of receiving usable footage, depending on complexity.视频在拍摄完成或收到可用素材后 2–7 天内交付,视具体难度而定。
3.2
Posts are published according to a monthly content calendar agreed by the parties.帖子按双方确认的月度内容日历排期发布。
3.3
Delivery times depend on the Client providing access, materials and feedback on time.交付时间以客户按时提供权限、素材和反馈为前提。
4. Term 合作期
4.1
This Agreement starts on the Commencement Date.本协议自生效日起生效。
4.2
3-month minimum: the minimum term is three months. After that, this Agreement continues month to month until either party gives 30 days' written notice.「3 个月起」:最短合作期 3 个月,之后按月续期,直至任一方提前 30 天书面通知终止。
4.3
12-month term: the term is twelve months and the package fee is discounted by 10%, a saving of about $4,260 a year (ex GST).「12 个月年约」:合作期 12 个月,套餐月费 9 折,一年约省 $4,260(不含 GST)。
5. Fees and GST 费用与 GST
5.1
Fees are as set out in the Order Schedule, in Australian dollars and exclusive of GST. GST is added at the applicable rate.费用以订购明细为准,以澳元计价,不含 GST;GST 按适用税率另计。
5.2
The 12-month discount applies to the package fee only. One-off fees and add-ons are charged at list price.年约 9 折只适用于套餐月费;一次性费用和附加选项按原价收取。
5.3
Items marked “quoted separately” are not included in the fees under this Agreement.标注「另行报价」的项目不含在本协议费用内。
6. Invoicing and payment 开票与付款
6.1
UNREAL will invoice the first month's fees and all one-off fees on the Commencement Date. Payment is due within five Business Days.UNREAL 于生效日开具首月费用及全部一次性费用的发票,客户应在 5 个工作日内付款。
6.2
Monthly fees are then invoiced in advance and are due within five Business Days of the invoice date.此后月费每月提前开票,客户应在发票日后 5 个工作日内付款。
6.3
Per-item and hourly charges are invoiced after delivery.按条和按小时计费的项目在交付后开票。
6.4
If an amount is overdue, UNREAL may pause scheduling, shoots and publishing until it is paid.有款项逾期时,UNREAL 可暂停排期、拍摄和发布,直至付清。
7. Advertising spend 广告预算
7.1
SEO and Meta ads are management fees. Ad spend is paid by the Client directly to the platforms, such as Meta and Google, and is not part of UNREAL's fees.SEO 和 Meta 投流为管理费。广告投放预算由客户直接支付给 Meta、Google 等平台,不属于 UNREAL 的费用。
7.2
The Client should budget at least $500 per month per advertising platform in ad spend. Results depend on the budget available.客户应为每个投放平台准备每月至少 $500 的广告预算;效果会受预算影响。
8. Monthly allowance 每月额度
8.1
Shoots and posts are allocated monthly. Any allowance not used in a month does not carry over.拍摄和内容额度按月计算,当月未使用部分不累计到下月。
8.2
Shoots are booked in advance by agreement. A shoot the Client cancels with less than 24 hours' notice counts as used.拍摄需双方提前预约;客户在拍摄前不足 24 小时取消的,视为已使用一次。
9. Client responsibilities 客户责任
9.1
The Client will promptly provide account access (including Instagram, Facebook and Google), photos, videos, brand assets and site access for shoots.客户应及时提供 Instagram、Facebook、Google 等账号权限,以及照片、视频、品牌素材和拍摄场地进出安排。
9.2
The Client will nominate one approver authorised to give feedback and approvals.客户应指定一名有权反馈和审批的对接人。
9.3
The Client is responsible for the accuracy of the project facts, pricing, awards and compliance statements it supplies, and confirms it has the right to use any material it provides.客户对其提供的项目信息、价格、获奖和合规陈述的准确性负责,并确认对其提供的素材拥有使用权。
10. Approvals and revisions 审核与修改
10.1
The Client will give feedback within three Business Days of receiving content for review.客户应在收到待审内容后 3 个工作日内反馈。
10.2
Each item includes two rounds of revisions. Further revisions are quoted separately.每条内容含 2 轮修改,超出部分另行报价。
10.3
If no feedback is received in time, UNREAL may publish as scheduled.逾期未反馈的,UNREAL 可按排期发布。
11. Marketing direction 品牌营销操盘
11.1
During the Term, UNREAL leads the Client's brand direction, content and marketing decisions, working with the Client's approver. Major brand decisions require the Client's confirmation.合作期内,UNREAL 负责操盘客户的品牌方向、内容和营销决策,并与客户审批人保持沟通;重大品牌决定需经客户确认。
12. Intellectual property 知识产权
12.1
Once the relevant fees are paid in full, the Client may use the Deliverables for its own marketing without time limit.相关费用付清后,客户可不限期地将交付成果用于自身营销。
12.2
Raw footage, project files and UNREAL's existing methods, templates and know-how remain UNREAL's property.原始素材、工程文件以及 UNREAL 既有的方法、模板和经验仍归 UNREAL 所有。
12.3
UNREAL may show the Deliverables in its portfolio and on its own channels unless the Client asks in writing for them to be kept confidential.UNREAL 可在作品集和自有渠道展示交付成果,客户书面要求保密的除外。
13. No guaranteed results 不承诺结果
13.1
Case-study figures and the pay-back estimate are a reference only. UNREAL does not guarantee any specific views, followers, search rankings, AI recommendations, enquiries or sales.案例数据和回本估算仅作参考。UNREAL 不承诺具体的播放量、粉丝数、搜索排名、AI 推荐、询盘或成交。
13.2
Platform rules, algorithms and ad approvals are controlled by third parties.平台规则、算法和广告审核由第三方控制。
14. Liability 责任限制
14.1
To the extent permitted by law, UNREAL's total liability under this Agreement is limited to the fees the Client paid in the three months before the claim, and neither party is liable for indirect or consequential loss. Nothing in this Agreement excludes rights under the Australian Consumer Law that cannot be excluded.在法律允许的范围内,UNREAL 在本协议下的总责任以客户在索赔前 3 个月内已付的费用为限;任何一方均不对间接或后果性损失负责。本协议不排除《澳大利亚消费者法》中不可排除的权利。
15. Termination 终止
15.1
If the Client ends a 12-month Term early, the Client will repay the 10% discount received up to the end date.客户提前终止 12 个月年约的,需补付截至终止日已享受的 9 折差额。
15.2
Either party may end this Agreement by written notice if the other materially breaches it and does not fix the breach within ten Business Days of being notified.任一方严重违约且在收到书面通知后 10 个工作日内未纠正的,另一方可书面终止本协议。
15.3
On termination, the Client pays for all Services performed up to the end date.终止时,客户应支付截至终止日已提供服务的费用。
16. Confidentiality 保密
16.1
Each party will keep the other's non-public information, including this pricing, confidential, except where disclosure is required by law.双方对合作中获得的对方非公开信息(包括本报价)保密,法律要求披露的除外。
17. General 一般条款
17.1
This Agreement is governed by the laws of Queensland, Australia, and the parties submit to the courts of Queensland.本协议适用澳大利亚昆士兰州法律,双方接受昆士兰州法院管辖。
17.2
This Agreement, including the Order Schedule, is the entire agreement between the parties on its subject matter. Any change must be agreed in writing; email is enough.本协议(含订购明细)构成双方就此事项的完整协议;任何变更需书面确认,邮件即可。
17.3
This Agreement is written in English and Chinese. If the two versions differ, the English version prevails.本协议以中英文写成,如两种版本有差异,以英文版本为准。
17.4
The parties agree to sign electronically. An electronic signature has the same effect as a handwritten one. The time, IP address and signature are recorded at signing.双方同意以电子方式签署,电子签名与手写签名具有同等效力;签署时间、IP 地址和签名会被记录存档。
17.5
This offer is valid until 11:59 pm on 29 October 2026 (Sydney time).本报价有效期至 2026 年 10 月 29 日 23:59(悉尼时间)。
4. 签署4. Sign
在框内手写签名Sign inside the box
INNOMAX CONSTRUCTIONS PTY LTD
点击后协议直接发送给 UNREAL,签署时间、IP 和签名会被记录。Your signed agreement goes straight to UNREAL. The time, IP address and signature are recorded.
已签署并发送Signed and sent订单号Order
谢谢!UNREAL 已收到你签署的协议,会尽快以邮件确认,并安排 Shinfield 展示屋首拍。Thank you. UNREAL has received your signed agreement and will confirm by email and book the first shoot at the Shinfield display home.